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Max's favourites
Total: 7 results found.
Tag: Agency:YR
HOPE SOAP
HOPE SOAP - WHO Y&R In South Africa, thousands die every year in disadvantaged areas from preventable diseases like typhoid, diarrhea, pneumonia, and cholera. This is due to lack of hygiene. Worst of all, the diseases affect the most vulnerable and innocent - our children. Enter Hope Soap, a see-through bar of soap with a small toy inside. The only way for kids to get to the toy is to use  ...
The Route
When a rescue team opens the “Emergency Route” app and goes out, it immediately sends a message to the digital billboards that are 1 km ahead, asking drivers to leave the left lane free in advance (https://saopaulo.yr.com)  
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Love Story
Movistar’s Love Story captures the sweet tale of boy meets girl, a modern story of young love through social media. But not everything is as it seems.Movistar Conscience - aimed at promoting secure and responsible use of telecommunications and social networks, particularly for young and vulnerable users. The work, developed by Y&R Mexico, was launched during National Children’s  ...
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The Letter - With Love From Land Rover
The Land Rover Experience centre in Solihull recently welcomed a very special guest. Geoff, a lifelong Land Rover fan, celebrated his 80th birthday with a special surprise organized by Land Rover and his daughter. Getting behind the wheel of our latest vehicles, Geoff got some tips on off-roading from Phil Jones, our Land Rover Experience instructor. The surprises didn’t stop there as Mike Bishop, ...
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Skype Coca-Cola Christmas Booth
Skype Coca-Cola Christmas Booth The Hello Happiness Phone Booth accepts bottle caps instead of coins to make a free three-minute international phone call. The booths were installed at labour camps where the workers live, making it easy for them to call home, any day at any time. Through the booth, every time a worker opened a Coke they were able to share a few minutes of happiness with their f ...
Living Memories
Living Memories - Brake - Road Safety Awareness campaign Five New Zealanders are lost on our roads every week. Their families don’t just lose a loved one. They lose a future with them. Using the science of forensic age progression Weta Workshop created five portraits of five road victims, as they would look today. The campaign was launched by PR and unpaid media, capturing the att ...
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Life-saving Cable Project
Life-saving Cable Project To prompt blood donations, Y&R created and patented an innovative cable which allows people to donate energy from one phone to another. The message is simple: “Donate energy to save a phone. Donate blood to save a life.” (http://yr.com/)   Reference: http://lifesavingcable.com/
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