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Total: 44 results found.
Tag: Country:Sweden
Magnum 5 Kisses
  Magnum 5 Kisses we created five unique games, all set in Paris, where the prince is kidnapped and you, the heroine, set out to save him. Via a partnership with Twitter, a bird is there to help you along the way. When you succeed, you’re rewarded with a “kiss”, and the possibility to brag to your friends via social media.(www.lowebrindfors.se)  
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living with lag - an oculus rift experiment
living with lag - an oculus rift experiment The fiber broadband provider ume.net offers one of the world’s fastest Internet connections, 100% lag free. To highlight this, ume.net wanted to create a campaign with viral potential that explains why everyone should have lag free Internet. (http://www.anrbbdo.se) Reference: http://livingwithlag.com/  
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X-mas Table Relay Race
X-mas Table Relay Race  McDonald’s created three Christmas themed hamburgers. In Sweden, Christmas is traditionally about “julbord” (literally Christmas Table, with foods either loved or loathed). To promote our burgers, we created a Facebook-application called the Xmas Table Relay Race. A competition encouraging people to create their own Christmas Table. With friends and the chance to win ...
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The Bullying Simulator
  The Bullying Simulator In Sweden one out of three teens are bullied on the internet. To raise awareness on this terrible fact we created the Bullying Simulator, a facebook application were you can experience what it feels like to be bullied online. (www.lowebrindfors.se)  
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You'll Never Wear That Again
  You'll Never Wear That Again Fashion is just fashion for a while. Then it's just clothes. But they are still there. In your closet. And on Facebook. "You'll Never Wear That Again" is a Facebook app that will help you clear away the clothes you no longer use, using your old Facebook photos. Clothes you can easily donate to Stockholm City. (www.ddb.se) & ...
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The Record Re-Calculator - McDonald's
  The Record Re-Calculator - McDonald's DDB Stockholm made the London Olympics kid-friendly, with the "Record Recalculator," an app that takes world records from track & field Olympics events and "recalculates" them, using the kid's name, age, height and shoe size, to create an achievable goal for kids to try and beat. An event in Sweden let kids try and beat world records in real lif ...
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805 Million Names – Zlatan Ibrahimović
805 Million Names – Zlatan Ibrahimović Paris Saint-Germain played against Caen at Parc Des Princes. For most players, this game was just another day on the job. For Zlatan Ibrahimovic this was his most important game to date. Underneath his sweater he had 50 new names tattooed. Names of some of the 805 million people suffering from hunger today. (http://www.fb.se) Reference: http: ...
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Swedens Largest Energy Experiment
Swedens Largest Energy Experiment E.ON one of the Sweden largest energy providers created one of the Sweden largest energy saving experiment. They recruited 10000 participants and gave them a mobile app and connected to their home that monitors their electricity consumption in real time. In course of one year they visualize their energy consumption in five different ways. They also built a large ...
Dill Restaurant Lidl
Dill Restaurant Lidl Its a common belief that low price means low quality. Lidl tried very hard to make their customers belief that they can get high quality at low price. To change this mindset of Swedish consumers about discount store, they opened up a restaurant in Stockholm. They rearranged the name Lidl to DiLL which was a huge success and was fully booked and crowded. No one new that all  ...
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Invite - Guldbaggen
Invite - Guldbaggen In a country characterized by Lutheran zeal and social utopia, the nowadays-mandatory film gala appeared comparatively late. Not until 1964, Swedish filmmakers were first awarded for outstanding contributions. It took an inventive aristocrat, Vienna-born Jew Harry Schein, to make the Guldbagge Awards come true, soon after he created the National Film Agreement and the Swedish ...
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Folkoperan - Branding Case
Folkoperan - Branding Case People’s perception of Folkoperan is largely shaped by the plays they put on, and less by their reason to be – to make opera more accessible to everyone, regardless of age and background. This was the reason for a new design programme. The Art Deco inspired Opera house building. The building’s colourful red interior is carried through in our stationery and packa ...
Yes-No English
Yes-No English Procter and Gambles dishwashing liquid YES (Fairy) is hugely popular in Sweden. The problem is that some people, apparently, still say no to Yes. Thats why we launched a campaign to find these consumers and offer them an "alternative"; No. Voilá! Problem fixed - The power of Yes for people who say no to Yes. Being a brand campaign for Yes, the desired outcome is to present Yes a ...
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Klaus-Heidi Casefilm
Klaus-Heidi Casefilm Lufthansa are testing Swedes love for Berlin. All you have to do to win a new life is to change your name. To Klaus-Heidi. (http://ddb.se)
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McDonald's - Fruit Match
McDonald's - Fruit Match For the launch of iced smoothies we created perhaps the world's tightest integration between mobile and commercials on TV. By using McDonald's Sweden Smartphone app in could be in real time play a gissnings games against TV ad and win a Smoothie. (http://ddb.se/)  
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Coupons on Instagram
Åhlens Shot It Got It, coupons on Instagram - CASE STUDY To spread the word about Åhléns’ summer collection to a younger audience, they created a game only using Instagram and the screenshot function on smartphones. In three different Instagram videos products flashed by in high speed. If you were fast enough to capture an item in a screenshot, and post it, you got it at half-price. (http://www ...
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Reebok The Promise Keeper
Reebok The Promise Keeper - Alexander Ovechkin ‘The Promise Keeper’ is the first online running application (website, iPhone/iPad-app and Android app) that will actually get you out and run. Every run you promise to make in your online calendar is automatically posted on the social network of your choice and spread to all of your friends. They will also be notified about whether you ran or not.& ...
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McDonalds "Pick N' Play"
McDonalds "Pick N' Play" Interactive - Experiential Outdoor Ad McDonald’s last year has launched a new interactive outdoor campaign that has ditched the QR code for a billboard that can be controlled by nearby fans on their mobile devices. The users’ smartphone technology identifies their location and they are able to engage directly with the game — after 30 seconds, standing a chance to win McD ...
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Pringles Crunch Band
Pringles Crunch Band - Case Movie Crunch Band is the app that enables anyone to play like a rock god. At the tap of the bottom, you turn your smartphone into a guitar, drum or bass. Unlock new instrument by scanning Pringles barcodes and transfor tube into a speaker. (http://www.cpbscandinavia.com/)  
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Take the Car
Take the Car - Casemovie In spring 2011, we we're asked to shed some light on Peugeot's cabs, the 207 CC and 308 CC, as well as their sports car RCZ. To really make people take a good look at these beauties, we reinvented a car salesman classic. (https://www.youtube.com/)
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Gillette Venus Tag the Weather case study
Gillette Venus Tag the Weather case study Hur säljer man rakhyvlar för kvinnor i ett land där man bara kan visa benen halva året? Man ser till att ju sämre vädret är, desto billigare är det att köpa rakhyvlar. (http://saatchi.se/)