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Max's favourites
Total: 9 results found.
Tag: Creative Concept:Testimonial
Gillette Scandal Shave
Gillette 'Scandal Shave' is a story of how an orchestrated celebrity scandal resuscitated Gillette's business in China. Inspired by the insight that Chinese women find men wet shaving arousing; an unbranded 'private' video of national sweetheart Gao Yuan Yuan, scantily clad and intimately wet shaving a man was 'leaked', generating a national scandal of enormous proportion. (http://www.apaceff ...
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Creating more play in MENA
With Creating more play in MENA, it reinvented the soft drink's strategy in the region with a distinctive teen engagement platform based on gaming. (https://www.warc.com)
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The Refugee Nation
They come from different countries, they are raised in different cultures. and speak different languages. But one thing still brings them all together: the will of finding a place to call home.. (http://therefugeenation.org)    
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The Peoples Beer
Several years after launch we believe BRB is still the world’s only successful beer launched with a digitally led campaign.(https://www.youtube.com)
ORIGINAL is never finished
Introducing a new film by adidas Originals: ‘Original is Never Finished’ We feature visionaries from the worlds of music, art, skate, and sport. Reaffirming the notion original is never finished, the film features a remix of the iconic song, “My Way” by Frank Sinatra with a provocative approach to today’s streetwear culture. adidas Originals turns to the new generation of creators to inspire them  ...
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Newcastle Brown Ale: "IF WE MADE IT"
  Newcastle Brown Ale: "IF WE MADE IT" When Newcastle chose not to produce couldn’t afford an actual big game spot, Droga5 pulled out all the stops to show the world the ad Newcastle would have made, if they could have. A microsite at IfWeMadeIt.com housed teasers, trailers, focus groups and even “behind-the-scenes” footage featuring Anna Kendrick and Keyshawn Johnson for the co ...
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Cancerfonden -- Rosa bandet
Cancerfonden -- Rosa bandet After eight years of fierce competition from other charity campaigns needed Pink ribbon vitalized , stand out and find new ways to get their message and raise money . The challenge of this assignment was to find new ways to spread the Pink Ribbon to reach even broader and more and younger people. ' (www.pool.se)
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The ALS Ice Bucket Challenge
The ALS Ice Bucket Challenge Leading the fight to treat and cure ALS through global research and nationwide advocacy while also empowering people with Lou Gehrig's Disease and their families to live fuller lives by providing them with compassionate care and support. (http://www.alsa.org)  
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NIKE ‘HOUSE OF MAMBA’
ADFEST2015 - NIKE ‘HOUSE OF MAMBA’ The House of Mamba was completely inspired by Kobe and Nike’s ongoing legacy of creating innovation that serves athletes and consumers. Everything from the architecture, art direction of the walls, even the tickets as well as the LED court and custom Kobe drills had those beliefs at their core. The court itself was cable of showing live video, animation and mot ...