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Total: 38 results found.
Tag: Level:Market level - Changing the need
Taxi
  Taxi Ribeiro years working his campaign under the concept of Minicuotas. He is a recognized and valued benefit in each of the places where Ribeiro is present. With the launch of e-commerce, we must take this concept to the digital universe.  Ribeiro.com.ar aims to occupy a position in which the company has a number of branches: the City of Buenos Aires. So we worked  ...
BMW - Flash Projection
BMW - Flash Projection Serviceplan Munich used the after image effect for a completely new brand experience. This advertisement did not use direct visible logo and by doing so it creates more intense connection with the target. This advertisement was shown on cinema and after the advertisement ends, audience were asked to close their eyes and they were surprised to see BMW logo.
The EVOC Indestructible Billboard
The EVOC Indestructible Billboard Publicis Munich has produced a stunt in the streets of Berlin for outdoor sports brand EVOC to highlight the protective nature of their backpacks. The EVOC backpack absorbs up to 80% of any impact to the back. Passers-by were invited to punch a backpack on an “Indestructible Billboard”. Link to full case: https://publicisworldwide.wordpress.com/2012/ ...
Samusocial - Replace Your Voicemail
Samusocial - Replace Your Voicemail  Samusocial welcomed individuals to supplant their phone message with a homeless person’s supplication for help. To do as such, we welcomed four homeless peoples to record their one of a kind message in which they brought issues to light about the action.
HELLMANN'S RECIPE RECEIPT
HELLMANN'S RECIPE RECEIPT Most people still think that mayonnaise is only good for sandwiches. Hellmann's has already been teaching the different uses of mayonnaise but the biggest challenge was point of sale. So they introduced this innovative idea of Recipe Receipt where a custom recipe was generated on the receipt including all other ingredients purchased.  
Honest Tea - The Most Honest City In America
Honest Tea - The Most Honest City In America At Honest Tea we’ve always been curious to see if the rest of the country feels as strongly about honesty as we do, so we developed a social experiment to find out if people would pay for their beverages on the honor system if no one appeared to be watching. The results might surprise you. Link: https://www.honesttea.com/nationalhonestyind ...
How a regular guy invented a lifesaving car option
How a regular guy invented a lifesaving car option Every summer, an average of 20 forgotten children in Europe die from heat stroke inside a car. It can literally happen to anyone. But you never expect something like this would happen to you. Until it's too late. Kenny Devlieger, a regular guy and father of two sons, invented a car option that watches over your child like a guardian angel. He c ...
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Burberry Kisses: A Google Art, Copy & Code Project
Burberry Kisses: A Google Art, Copy & Code Project Burberry wanted to immerse millennials in the rich heritage of their 157-year-old brand by using technology to reach them on an emotional level. Our challenge was to bring the romance of Burberry into the digital space in order to spark a connection with a new generation. Link to full case: https://www.thinkwithgoogle.com/campaigns ...
Missing Kids Stamps
Missing Kids Stamps Raising awareness of missing and exploited children is the ever-present mission of the Missing Children’s Network. However, in a culture in which only a few missing children ever make headlines, raising and maintaining awareness of their plights is a constant challenge. Link to full case: http://www.loweroche.com/our-work/missing-kids/
Invite - Guldbaggen
Invite - Guldbaggen In a country characterized by Lutheran zeal and social utopia, the nowadays-mandatory film gala appeared comparatively late. Not until 1964, Swedish filmmakers were first awarded for outstanding contributions. It took an inventive aristocrat, Vienna-born Jew Harry Schein, to make the Guldbagge Awards come true, soon after he created the National Film Agreement and the Swedish ...
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Foca - Football Religion
Cannes Lions 2014 Winner / Foca - Football Religion (Grey Brasil) Together with Brazil's gorvernment, we recognized football as a religion, so soccer fans are supported by the Religious Freedom Law and have the right to leave work to support their team. We created a website where fans can add the team they want to watch. Then, an app sends an email to their boss informing the rights that the fre ...
SWEETIE
TERRE DES HOMMES NETHERLANDS - SWEETIE case study Terre des Hommes Netherlands raises the alarm about a largely unknown, but quickly spreading new form of child exploitation that has got tens of thousands victims involved in the Philippines alone: webcam child sex tourism. In less than two and a half months Terre des Hommes researchers were able to identify over 1,000 adults who were willing to  ...
The Best Job In The World
Tourism Queensland | The Best Job In The World Pdf Case 1. Best Job 2. Best Job Case IABIAB
Kidpreneurs
Penetrare il mercato dei piccoli con una campagna mirata ai giovani imprenditori. Con l’apertura di un conto ‘Easy Blue’ al giovane cliente le viene regalato una 24ore con materiale per stampare: adesivi, volantini, biglietti da visita. Per iniziare il proprio business si deve registrare sul sito www.bizznizz-postbank.nl, decidere il tipo di business, scegliere il suo nome, creare il logo, stamp ...
iTunes
iTunes is a media player computer program, used for playing, downloading, and organizing digital music and video files on desktop computers. It can also manage contents on iPod, iPhone, iPod Touch and iPad.
iPod
iPod is a line of portable media players created and marketed by Apple Inc. The product line-up currently consists of the hard drive-based iPod Classic, the touchscreen iPod Touch, the compact iPod Nano, and the ultra-compact iPod Shuffle. iPod Classic models store media on an internal hard drive, while all other models use flash memory to enable their smaller size (the discontinued Mini used a  ...
iPhone
The iPhone is a line of Internet and multimedia-enabled smartphones marketed by Apple Inc. The first iPhone was unveiled by Steve Jobs, then CEO of Apple, on January 9, 2007, and released on June 29, 2007. The 5th generation iPhone, the iPhone 4S, was announced on October 4, 2011, and released 10 days later.
Kinder Surprise
Kinder Surprise, also known as a Kinder Egg or, in the original Italian, Kinder Sorpresa, is a confection manufactured by Italian company Ferrero. Originally intended for children, it has the form of a chocolate egg containing a small toy, often requiring assembly.
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