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Max's favourites
Total: 48 results found.
Tag: Level:Product level - Product
HOPE SOAP
HOPE SOAP - WHO Y&R In South Africa, thousands die every year in disadvantaged areas from preventable diseases like typhoid, diarrhea, pneumonia, and cholera. This is due to lack of hygiene. Worst of all, the diseases affect the most vulnerable and innocent - our children. Enter Hope Soap, a see-through bar of soap with a small toy inside. The only way for kids to get to the toy is to use  ...
Scan Your Face to Pay
Scanning a QR code became another part of our daily routines with the popularity of Alipay and WeChat payment systems. Recently Alipay has  announced that facial recognition scans will soon be replacing the QR codes as a new form of payment. When shopping all you need to do is select facial scan payment and Alipay will automatically recognize your face and pay the bill from your Alipay a ...
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Beyond Money
Banco Santander launches its new 1/2/3 Smart Account, an account that goes beyond money, with the presentation of the short movie "Cuanto. Beyond Money ", an 18-minute film premiered at the Callao Cinemas in Madrid. According to the protagonist, the "Almodóvar girl" Adriana Ugarte, it is "a revolutionary story and a necessary reflection, with which Santander proposes a very beautiful moral: put th ...
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The Cookbook You Can Cook
A promotional item from Stouffer’s embeds seasoning within the pages of the cook-able cookbook For the recycling fiends out there who wish there was a way to reuse recipes in a new way, this cookbook is for you. Stouffer’s has unveiled a cook-able cookbook as part of their promotion for the brand’s new seasoning wraps. (https://www.thedailymeal.com)  
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The Toughest Bag
At Glad, we made our toughest trash bag yet: the New Glad ForceFlex Plus Advanced Protection kitchen bag. So, we put it to the toughest test. (https://fcbchi.com)  
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David Bowie is Here
Organized with unprecedented access to David Bowie’s personal archive, this exhibition explores the creative process of an artist whose sustained reinventions, innovative collaborations, and bold characterizations revolutionized the way we see music, inspiring people to shape their own identities while challenging social traditions. David Bowie is has been touring globally for the past f ...
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The Archaeologist
The Archaeologist' is a Premium Dry Gin. It’s filled in bottles together with original engine parts of legendary Harley-Davidson bikes Ehinger has discovered all over the world: 1939 Flathead camshafts from the Mexican desert, 1947 Knucklehead screw-nuts from Chile or 1962 Panhead rocker arms from South Korea. To each of these iconic machines, Ehinger dedicates a sort of tribute in the form of Gin ...
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The Pirate Subtitles
Piracy isn’t smart. It’s damaging the entire entertainment industry. To make our point, we outsmarted the pirates by hacking into the subtitles of illegally downloaded movies. The free media impact spread way beyond a bunch o ...
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Christmas 2117
This festive ad looks into the future where AI is in control and humanity lives in the woods. When one bot discovers an old Christmas movie, it embarks on a mission to find out what makes Christmas so special. In the woods, he finds the answer. (https://www.dandad.org)  
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Save our Species
You definitely don’t know them, you’ve never come across them in a documentary, have never drawn them in your holiday books, did not even know they exist, and probably find their names kind of funny. As reasonable as all of that is, what’s not is that they may soon cease to exist. It's been replaced, for the first time in 85 years, one of the most famous logos in the world to the benefit of the en ...
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TAL This Australian Life
The new campaign, created by BMF, signals a departure from how the category traditionally attempts to engage Australian consumers. Rather than playing on their fears, TAL hopes to make life insurance a well-understood and valuable part of people’s lives, by celebrating everything in life that is worth protecting.  The brand campaign is supported by TV followed up by strongly integrated, produ ...
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Meet the Tinkletons
Every December, Aussies are force-fed cheesy American white Christmas movies; they sing carols about sleighbells and snow, and don Santa’s red jacket, white beard and big black boots, even though the mercury is sliding up to 40 degrees. And if that’s not enough, people from the North who have settled in Australia, constantly whinge that Christmas Down Under doesn’t feel like ‘real’ Christmas. ...
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Retail Therapy
IKEA is where life happens. To prove that, they created RETAIL THERAPY simply renaming IKEA’s products as common Google searches about relationship problems in Sweden. So when people googled your problem, you found an IKEA product with the exact same name. Whether it was a snoring husband, a never ending gaming son or a girlfriend not texting back, IKEA could come to the rescue. (http://www.akesta ...
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I See Fries
The campaign leverages the mobile platform where users of Meitu are encouraged to snap pictures of everyday items that resemble fries and collect them into their virtual ‘McDonald’s Fries Box.’ By sharing the pictures on their social media channels, participants will have the opportunity to be rewarded with free fries at McDonald’s. The “I See Fries” campaign aims to encourage consumers to see an  ...
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The Game Report
Gaming startup Bytro Labs wanted to convince potential investors and merger partners of not only their game developing skills, but their economic expertise, too. So, Serviceplan built the first business report that's also a playable game. Distributed as a simple text file containing Bytro Labs' regular business report, the text was written and formatted in a way that allowed it to function as prog ...
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BookBook
IKEA distributes millions of catalogues every year to homes for free. In a time where tech devices are replacing books, how could we get people excited about the arrival of the catalogue in their mailboxes? By launching it like anything but a book. (http://www.bartleboglehegarty.com)
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Animal Instincts Pet Condoms
Animal Instincts uses faux animal condoms to promote spay/neuter. The condom packages contain leaflets highlighting the importance of having your pet fixed. Users who try to browse the Animal Instincts website soon find the message, "There's only one real fix. Spay or neuter your pet. (https://www.sfspca.org/)  
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Fairphone 2
We want your Fairphone to last as long as possible. The modular design and spare parts make it easy for anyone to repair, plus the integrated regular or slim cover protects it from drops. Regular software updates keep everything running smoothly. (https://shop.fairphone.com)  
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The Bible of Barbecue
The Bible of Barbecue  A beautiful book that you can keep on your shelf or tear to pieces to make the perfect barbecue.
Babolat
  Babolat Our work was to define a complete user experience, taking the racket from reading the data. Players and tennis players have clear data on their game and can share the fun way with a community. (http://ogilvyone-paris.com)  
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