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Total: 73 results found.
Tag: Topics:Digital Marketing
Microsoft Multiscreen campaign
Persil Small & Mighty and Microsoft Multiscreen campaign case study Unilever and Mindshare set Microsoft a challenge - Build a multiscreen marketing solution across the Microsoft eco-system of products, and create a successful media formula that could become both scalable and repeatable in the future. Here is what we come up with. (https://www.youtube.com)
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OFFLINE BOOK
OFFLINE BOOK - Math Paper Press Cannes Lions 2014 Math Paper Press needed to find a way to keep books in print relevant. To demonstrate that books never go offline, DDB Group Singapore turned offline pages into offline books. Using simple HTML patches, they customised offline pages and turned them into book excerpts. So whenever people lost their internet connection they load ...
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GT RIDE
GT RIDE Case Study Temperament in top form: Two mates challenge each other in our interactive film to see who gets to drive the fast car. The passenger doesn’t have much to laugh about during the road trip, getting made fun of by his driving mate again and again. Packed into the story, the viewer gets to know all about the most important highlights of the pro_cee’d GT, e.g. about the 204 PS en ...
Engineer Challenge for SNCF
Engineer Challenge for SNCF by TBWA & DAN PARIS - Case Study The most serious game ever designed, to recruit the best engineers for French railway company SNCF. (https://www.youtube.com/)
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Nature's Garden - Hepalive
Cannes Lions 2014 Winner / Nature's Garden - Hepalive (Maruri Grey) Scientists discovered that the liver produces a substance called Glucocorticoid that regulates your emotions. So the organ that controls your feelings is your liver, not your heart, despite what you've been led to believe. Maruri Grey Ecuador re-recorded famous songs that used the word heart, and replaced it with the word liver  ...
Multicebrina
Cannes Lions 2014 Winner / Multicebrina - Having a Good Memory Has Its Benefits (Maruri Grey) MultiCbrina es un suplemento natural que avuda a mejorar la memoria y para demomstrar que una buena memoria te da beneficios desarrolamos una serie de cuñas en las que se comunicaba que podìas ganar automaticamente un premio si eras capaz de memorizar una URL. Una URL larga, muy, pero muy larga. (http:/ ...
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eBay - Havas Worldwide Australia
eBay Cannes case study - Havas Worldwide Australia Working with eBay’s developers, Havas modified their search algorithm on a themed microsite to deliver results based on two search terms rather than one, creating pages of truly unique gift ideas. To create content, TVCs and drive earned media, they showcased two mums who have a really tough time buying at Christmas, and helped them find pr ...
Kliktease
Kliktease (English) Een verrassend actiemarketingconcept, waarmee we de sympathie van heel wat vrouwen hebben gekrege! (http://www.houdini.nl/)
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The Google Job Experiment
The Google Job Experiment The goal is to get a job working for a top creative director in New York. When Scott Vitrone, Gerry Graf or David Droga Googled themselves, they saw a parsonalized message from me asking for a job. The message linked to my portfolio. (https://dl.dropboxusercontent.com/)
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Fable III Kingmaker Trailer
Fable III Kingmaker Trailer [HD] Fable III Kingmaker was released for smart-phone  users in the United Kingdom and Ireland, France, Germany, Italy, Netherlands, Spain, and Sweden. The game consists of players marking real-world locations for the two factions in the game (the Royals or the Rebels). Every time a player marks a location, they would receive gold that could later be tr ...
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Kraft Foods Make Something Amazing
Case Study: Digital Marketing - Kraft Foods Make Something Amazing Kraft Singles is helping fans gear up for summer through a Pinterest contest aimed at inspiring summer grilling and creating good times among family and friends. Recently launched, the sweeps encourages fans to “pin to win” the necessary essentials for spicing up their backyard barbeque spread. Kraft Cheese is ...
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Martin Lindstrom
Martin Lindstrom (Lindstrøm) is a Danish author and Time magazine Influential 100 Honoree. Lindstrom's BOOKS include Buyology - Truth and Lies About Why We Buy (Doubleday Business, division of Random House) and Brandwashed - Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (Crown Publications, a division of Random House), his first title written for consumers, for which Lindstro ...
Guy Kawasaki
Guy Kawasaki (born August 30, 1954 in Honolulu, Hawaii) is a Silicon Valley marketing executive. He was one of the Apple employees originally responsible for marketing the Macintosh in 1984. He popularized the term "evangelist" in marketing the Macintosh, and the concepts of evangelism marketing and technology evangelism. Guy Kawasaki was born in Honolulu, Hawaii, where he attended Iolani School ...