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Total: 33 results found.
Tag: Topics:Direct Marketing
RBS Get Cash
RBS Get Cash   GetCash is a breakthrough mobile service for RBS customers. Recognizing that today’s always-on consumers are more likely to remember their mobile phones before their wallets when leaving home, GetCash delivers a unique 6 digit time-sensitive code that can be used to withdraw money from any one of over 8,000 ATMs across Britain. The code can be shared with friends or family  ...
Steinlager 'Believe'
  Steinlager 'Believe' Loin Nathan with the help of DDB launched a campaign for Football world cup. Relaunching the can from 1987 again to work as their lucky charm and help them to win the world cup. Despite of not being the official sponsor Steinlager managed to get most of the market share.    
SCREEN AGE LOVE STORY
  SCREEN AGE LOVE STORY Philippine telecommunications giant PLDT is a leader in home broadband services through its myDSL brand. To establish this further, we created a campaign that showed how strong broadband connections help make stronger family connections. We did this by introducing Derek S. Lorenzo, a boy who uploaded a video of himself on YouTube, singing an original song to his c ...
Hot Wheels Double Loop Dare
  Hot Wheels Double Loop Dare The Double Loop Dare campaign used rich entertainment content rather than traditional advertising to spread Hot Wheels’ global brand messaging to a large audience than just the core young boy, making it relevant to boys of ALL ages. (www.mistress.agency)      
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Virgin Atlantic Upgrades a New York City Bench
  Virgin Atlantic Upgrades a New York City Bench A New York park bench -- generally the site of random body fluids and stuck on chewing gum -- gets an upgrade thanks to Virgin Atlantic. The airline placed a special red bench in the city, and once people sat on it, they got treated to a very special, uniquely Virgin experience that mimicked what one might expect on the flight.    ...
Taxi
  Taxi Ribeiro years working his campaign under the concept of Minicuotas. He is a recognized and valued benefit in each of the places where Ribeiro is present. With the launch of e-commerce, we must take this concept to the digital universe.  Ribeiro.com.ar aims to occupy a position in which the company has a number of branches: the City of Buenos Aires. So we worked  ...
Special K ® More Than a Number
Special K ® More Than a Number   Women of all sizes, shapes and ages agree on one thing. Shopping for jeans is a nightmare. Yet when you find just the right pair, it can be just the confidence boost you need to walk a bit taller and strut your stuff. To help more women feel that perfect-fit jean confidence without agonizing over their size, Special K launched their More Than a Number ca ...
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The Real 3D Experience
  The Real 3D Experience In 2013 LG launched a campaign for LG optimus 3D. Mccann helped them to delelvoped a car in which by just watching the video made by Optimus 3D consumer will have a thrilling experience. Which eventually went viral and the sales for Optimus 3D in comparision of earlier years went 1000% up.    
Vitamilk Dead batteries
Vitamilk Dead batteries Vitamilk, Thailand's driving soymilk brand, has been energizing Thai individuals for more than 55 years, and they needed to help customers to remember their particular reviving force in another and important way. To accomplish this, BBDO Proximity Thailand manufactured the Vitamilk Recharge Station "Dead Batteries for Dead Batteries", the world's first signboard that ga ...
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You Are My Son
You Are My Son Lowe SSP3 Colombia has launched its latest new campaign for the Colombian Ministry of Defence, with the continued objective of encouraging FARC Guerrillas to demobilise and return to society. ‘You are My Son’ is the follow up to the multi award winning ‘Operation Christmas’, ‘Rivers of Light’ and last year’s ‘Operation Bethlehem’. Again utilising intelligence from the MOD and the  ...
Garanti - The Last Person on Earth
Garanti - The Last Person on Earth - Case Video In an attempt to increase the numbers of its customers using online banking, Garanti Bank identified those customers in its database who still hadn't logged on, and targeted them with a personalized video campaign. Clients were sent an email, which when they opened linked to a video of a TV news flash - announcing them as the last person on ea ...
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Zappos Baggage Claim Game
Zappos Baggage Claim Game The day before Thanksgiving is notorious for being the busiest travel day of the year. All those lines and delays. It’s not much fun. So we decided to bring a little Zappos.com happiness to weary, unsuspecting travelers by turning a baggage claim into a game. On that day, when passengers arrived to claim their bags, they were met with a pleasant surprise: the chance to  ...
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David Ogilvy
David Mackenzie Ogilvy (23 June 1911 – 21 July 1999), CBE, was an advertising executive who was widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry". David Mackenzie Ogilvy was born on 23 June 1911 at West Horsley, Surrey in England. His mother, Dorothy Blow Fairfield, was Anglo-Irish. His father, Francis John Longl ...