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Max's favourites
Total: 25 results found.
Tag: Topics:Marketing innovation
Life Saving Dot
Life Saving Dot Millions of women across rural India suffer from breast cancer, fibrocystic breast disease and complications during pregnancy. In most of these cases, it is linked to iodine deficiency. Almost every Indian woman wears a ‘bindi’, an Indian forehead art worn with a dot. In a nation of 500 million women, this little dot can make all the difference between life and death. T ...
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Peter Drucker
Drucker's Peter Ferdinand Drucker (November 19, 1909 – November 11, 2005) was an Austrian-born American management consultant, educator, and author, whose writings contributed to the philosophical and practical foundations of the modern business corporation. He was also a leader in the development of management education, he invented the concept known as management by objectives, and he has b ...
Steve Jobs
Steven Paul Jobs was an American entrepreneur, marketer and inventor, who was the cofounder, chairman, and CEO of Apple Inc. Through Apple, he is widely recognized as a charismatic and design-driven pioneer of the personal computer revolution and for his influential career in the computer and consumer electronics fields, transforming "one industry after another, from computers and smartphones to m ...
Discover Fleetlights
Direct Line has created a way to make people safer in darkly-lit areas: Fleetlight drones that light your way on the path ahead. The prototype service: a fleet of flying torch drones, are responsive to an individual’s movements and controlled via a bespoke app. (http://saatchi.co)
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AAMI Smartplates
AAMI SmartPlates, a real-time drive tracker and coach that sits at the centre of a new digital learning eco-system: connecting young drivers, parents, instructors and road authorities for the first time. The AAMI SmartPlates mobile app tracks every detail of every drive, so Learners can focus on the road while their practice hours, routes, road type, weather and traffic density, are monitored and  ...
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Healthy Hands
To help build the habit of hand washing with soap among children in rural India, Savlon introduced special chalk sticks infused with soap. These could be used to write just like regular chalk sticks, but the chalk powder collected on kids’ hands while writing turned into cleansing soap when their hands came in contact with water. The simple innovation automatically turned washing hands with soap i ...
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SmartLife: Project Akshar
The group of workers come from almost all the south Asian & African countries looking to touch dreams that are perhaps very much out of their reach. SmartLife has the aim the development and overall benefit is what we consider our priority. Whether that’s by setting them up with free English language lessons every week or by providing mentoring, even occasional trips outside the labour camps ...
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Whirlpool - Care Counts™ Program
Every day thousands of kids miss school just because they don’t have clean clothes to wear. That’s why we created Care Counts™, a program that works to improve attendance rates with the simple act of laundry. Join us in making sure that clean clothes never stand in the way of a child’s education.Whirlpool brand works with school teachers, administrators and Dr. Richard Rende, Ph.D., an internation ...
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Oscar di Montigny
Born in Milan in 1969, in the early part of his career he has gained professional experience as Marketing and Communication Director at some relevant international companies.Since he joined Banca Mediolanum in 2000, he has worked in 'Training & Development Department’ contributing to the creation and the launch of the 'School for the Development of Human Potential'. He has conceived, planned a ...
Sergey Brin
Sergey Mikhaylovich Brin (Russian: Серге́й Миха́йлович Брин; born August 21, 1973) is a Russian-born American computer scientist and internet entrepreneur who, together with Larry Page, co-founded Google, one of the world's most profitable Internet companies. According to Hurun Global Rich List 2015 he is jointly one of three people listed as 18th richest in the world (21 overall) with a net worth ...
Classical Band Merchandise
  Classical Band Merchandise Young people show their love for their favorite bands by wearing tour shirts, hats and patches, etc. The musicians from the Swiss Youth Symphony Orchestra also wanted to show their love for classical composers in order to prove that classical music is not outdated and uncool. That’s why a range of Classical Band Merchandise has been developed – making Mozart a ...
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The Invisible Drive
The Invisible Drive MERCEDES-BENZ B-CLASS F-CELL is the first hydrogen fuel cell technology ready for serial production worldwide. Its an alternative drive system that is already on the road with o.o emission. That means invisible to the environment. This thought was made real with a spectacular event - the first invisible car to drive through Germany. By covering one side of the B-Class F-CELL  ...
Billboard Brasil Fan Check Machine
  Billboard Brasil Fan Check Machine In 2013 Ogilvy made an outstanding campaign for Billboard - They made a machine which recognizes the real fan of music by connecting to the playlist of thier Iphone. The placed the vending machine on the street. If the Iphone has 20 songs which billboard featured they get a free copy of the magazine. 
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VOLVO LIFEPAINT
VOLVO LIFEPAINT LifePaint is a unique reflective safety spray aimed at increasing the visibility and safety of cyclists, and other vulnerable road users. Invisible by daylight, it glows brightly in the glare of car headlights, making the invisible, visible at night. (http://www.grey.co.uk) Reference: http://www.volvolifepaint.com/
Priceless Weapons
Priceless Weapons - Geometry Global Bogota In the Caribbean, Lionfish were eating crucial species that were endangering the livelihood of local fisherman. In an effort to control the control the population and capture the poisonous fish for sale, using recycled materials that cut costs by over 96%. (http://www.marketwired.com)
3M - Petrifilm - 500 Nanometers Mail
Cannes Lions 2014 Winner / 3M - Petrifilm - 500 Nanometers Mail (Maruri Grey) Las personas que trabajan en laboratorios pasan un tercio de su vida mirando por un microscopio, así que decidimos sorprenderlos mientras utilizan este instrumento. Utilizando tecnología láser imprimimos un texto de 500 nanómetros, que es equivalente al tamaño de una bacteria, así que solo podía ser leído utilizando un ...
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FIAT LIVE STORE
FIAT LIVE STORE - case film Mais do que um projeto, a Live Store é um novo modelo de negócios. Criamos uma maneira revolucionária de experimentar carros na internet. Na Fiat Live Store, você é guiado por um Expert que te apresenta os carros ao vivo, por áudio e vídeo. Os Experts usam uma câmera na altura dos olhos que permite que você se sinta dentro do carro, sem sair de casa. No final, vo ...
John Lewis
John Lewis: Bear & Hare Integrated Campaign The new John Lewis seasonal ad campaign, which has become a landmark media event in recent years, takes in television, social media, soft toys, in-store events and even a mini manmade forest on the banks of the Thames. (http://www.theguardian.com/)
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IKEA - moving the store
IKEA - moving the store IKEA in Bergen, Norway was about to move to their new location, a brand new store only 300 meters away from the old one. They asked to IKEA to make a campaign for the store-opening that would engage the people of Bergen to show up at the new store.(http://www.smfb.com/)
Taxi - Minicuotas Ribeiro - Almacén
Taxi - Minicuotas Ribeiro - Almacén Desde hace años Ribeiro trabaja su campaña bajo el concepto de Minicuotas. Es un beneficio reconocido y valorado en cada una de las plazas en las que Ribeiro está presente. Con el lanzamiento del e-commerce, debíamos llevar este concepto al universo digital. Ribeiro.com.ar tiene como objetivo ocupar una plaza en la que la compañía no tiene un número importante ...