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Total: 167 results found.
Tag: Year:2014
Glad Cannes Case Study
Glad Cannes Case Study Imagine a product that sustains the environment while also helping you fight the toughest of stains. This is a call to action to help consumers understand the benefits of using biodegradable cleaning products. (http://almaad.com/)  
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eBay - Havas Worldwide Australia
eBay Cannes case study - Havas Worldwide Australia Working with eBay’s developers, Havas modified their search algorithm on a themed microsite to deliver results based on two search terms rather than one, creating pages of truly unique gift ideas. To create content, TVCs and drive earned media, they showcased two mums who have a really tough time buying at Christmas, and helped them find pr ...
McDonald's - Fruit Match
McDonald's - Fruit Match For the launch of iced smoothies we created perhaps the world's tightest integration between mobile and commercials on TV. By using McDonald's Sweden Smartphone app in could be in real time play a gissnings games against TV ad and win a Smoothie. (http://ddb.se/)  
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Wheelmate app
Case study - Wheelmate app (Cannes Lions, 2014) Finding clean, accessible toilets and parking spaces when on the move can be a real challenge for wheelchair users. WheelMate is designed to change that. (http://www.wheelmate.com/)  
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Coupons on Instagram
Åhlens Shot It Got It, coupons on Instagram - CASE STUDY To spread the word about Åhléns’ summer collection to a younger audience, they created a game only using Instagram and the screenshot function on smartphones. In three different Instagram videos products flashed by in high speed. If you were fast enough to capture an item in a screenshot, and post it, you got it at half-price. (http://www ...
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adidas case film
adidas case film Adidas is positioning the campaign as the biggest global push in the company's history. Using the strapline "All in or Nothing" the campaign features some of the world's best footballers. (http://www.theguardian.com/)  
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Pocketfire Extinguisher Case Film
Pocketfire Extinguisher Case Film In the Philippines fire is a serious risk. A Pocket-sized fire extinguishers made of sachets and basic home ingredients willh change the citizens' life. (http://www.spikes.asia/)  
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He Deos #ShowMenSomeLove -Anthem
He Deos #ShowMenSomeLove -Anthem The video asks the world to express some love and care for men. Simply put, it demands some attention towards the issues of Men.  Started in 1999, the objective behind the day is to highlight discrimination against men and to appreciate their achievements and contributions to society. (http://www.india.com/)
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Amul's Best on OOH Since times
Amul's Best on OOH Since times Amul butter’s chubby little Indian girl in her polka-dotted frock has been around on their quirky and creative posters since 1966. These advertisement posters have never failed to entertain us with their witty taglines and humorous concepts. These Amul butter advertisements have found their inspiration in various sources, including sports, politics, Indian Cinema a ...
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Ford: a few seconds you just can't skip
Ford: a few seconds you just can't skip Ford: a few seconds you just can't skip. (https://www.youtube.com/)
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Micromax Canvas 3D
Case:Silver in DisplayCategory-Micromax Canvas 3D  
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Club Mahindra
Case:Silver in DisplayCategory- Club Mahindra To entice holiday-goers to join Club Mahindra for their next sojourn, we sent prospects a brand new travel companion – a travel bag! But to help them take this companion on an unforgettable trip, we sent it locked. To get the combination, they simply had to give us a call. The twist to the tale – the pitch of amazing holidays waiting to happen wasn't ...
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Tata Sumo Gold
Case:Gold in Display Category- Tata Sumo Gold The task at hand was to communicate the new design of the Tata Sumo Gold to potential consumers, changing their perception and making him include the car in his consideration set. The content spoke of a multi terrain driving experience that helped one discover the most relevant features of the car in every terrain. Mobile integration helped us use th ...
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Tata Sky Making Complex Simple
Case:Gold in Display Category- Tata Sky Making Complex Simple, A Tata Sky+ HD set-top-box allows a user to Pause, Rewind and Fast-Forward TV shows. While mass media made people aware of these features the adoption rate was quite low. Our task was to build relevancy to these features and thereby increase inquires for the product. (http://awardentries.in/) 
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THIS IS WHOLESOME
THIS IS WHOLESOME PR Gold Cannes Lions 2014 "We are tapping into a cultural insight that is very much about the change in the family dynamic and composition in America today. We relaunched the brand and talked to kids. That was the first time in a decade that we had national advertising campaign support beyond in-store S’mores. We’re now talking to parents and the cultural insight is that the fa ...
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BALD CARTOONS PR Cannes Lions 2014
BALD CARTOONS PR Cannes Lions 2014 The initiative saw more than 40 children’s cartoons – including Garfield, Snoopy, Hello Kitty, and Popeye – become bald in support of children with cancer. Special episodes aired on TV, alongside content in newspapers, featuring the ‘Bald Cartoons’, driving home the message that children with cancer deserve to be seen like any other child. (http://www.ogilvy.co ...
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10 Epic Viral Marketing Videos
10 Epic Viral Marketing Videos So how is it possible to break through and gain an epic win with your marketing campaigns? There are many companies of all sizes that are still exploding online and gaining the famous viral hit. (http://www.thewebmate.com/)  
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Reactvertising™
Reactvertising™ Does your agency take hours to respond to the latest trending hashtag or celebrity death? Is your brand missing out on being part of the conversation because you're reacting too slow? (http://www.johnst.com/)  
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The New Starbucks App for iPhone
The New Starbucks App for iPhone Place an order and pay ahead on the Starbucks® app for iPhone®. That means you can walk in and without waiting in line, ask a barista for your freshly made order at the pickup area. (http://www.starbucks.com/)
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Coca-Cola Happiness Flag
Coca-Cola Happiness Flag: It's Here! - 2014 FIFA World Cup™ The faces of football fans from 207 countries made it onto the pitch at Arena de Sao Paulo before the opening match of the 2014 FIFA World Cup as Coca-Colaunveiled “The Happiness Flag” before an estimated global audience of more than 1 billion people. The largest-ever, digitally produced Photomosaic® flag used more than 2 ...
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