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Beyond Money

Banco Santander launches its new 1/2/3 Smart Account, an account that goes beyond money, with the presentation of the short movie "Cuanto. Beyond Money ", an 18-minute film premiered at the Callao Cinemas in Madrid. According to the protagonist, the "Almodóvar girl" Adriana Ugarte, it is "a revolutionary story and a necessary reflection, with which Santander proposes a very beautiful moral: put the money at your service, not you at the service of money". (http://www.mccann.es)

Tags: Industry: Banking
Company: Santander
Agency: McCann
Country: Spain
Prize: Cannes Lion Prize
Year: 2018
Creative Concept: business strategy
Type of content: Commercial
Language: Spanish
Level: Product level - Product
Topics: Promotion