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25m2 Syria

The revenue from this year's television campaign went to the Red Cross and people caught in war and conflict. To recruit 100,000 gay carriers, it was important to bring forth the stories of these people. Throughout this year's action film, collaboration with the television partners and Red Cross in several countries, we reached the goal. 100,000 Norwegians died again this year, and over 220 million kroner were collected from all over the country. Together we get the help straight forward. (https://pol.oslo.no)

 

 

Tags: Industry: No Profit
Company: Ikea
Agency: Pol
Country: Sweden
Prize: Cannes Lion Prize
Year: 2017
Creative Concept: Fundraising
Type of content: Commercial
Language: English
Level: Place
Topics: Emotional Marketing