Log in Register

Login to your account

Username *
Password *
Remember Me

Create an account

Fields marked with an asterisk (*) are required.
Name *
Username *
Password *
Verify password *
Email *
Verify email *

Search Ideabase

Industry
Company
Agency
Country
Prize
Year
Creative Concept
Type of content
Language
Level
Topics
Max's favourites

Save the Troy Library

Save the Troy Library "Adventures In Reverse Psychology"

Troy, Michigan, couldn’t afford to sustain its library, so it scheduled a vote for a tax increase. A strong antitax group waged a dominating campaign against it. Forming our own political group, we posted signs around town that said, “Vote to close Troy library Aug. 2, book burning party Aug. 5.” We drove voters to our Facebook page, adding Twitter, Foursquare, fliers and more to increase engagement. The campaign became international news as outcry over the idea of burning the library’s books drowned out the opposition and galvanized support for the library – and the ballot for a tax increase won by a landslide. (http://www.lbdetroit.com/)