Log in Register

Login to your account

Username *
Password *
Remember Me

Create an account

Fields marked with an asterisk (*) are required.
Name *
Username *
Password *
Verify password *
Email *
Verify email *

Search Ideabase

Industry
Company
Agency
Country
Prize
Year
Creative Concept
Type of content
Language
Level
Topics
Max's favourites

Coca-Cola Happiness Vending Machine

Guerilla Marketing Example - Coca-Cola Happiness Vending Machine

A Coca-Cola vending machine delivered “doses” of happiness – everything from fresh flowers to pizza – to unsuspecting students on a college campus in New York. The hit viral video inspired dozens of similar stunts around the world and left Coke fans forever wondering, “Where Will Happiness Strike Next?” (http://www.coca-colacompany.com/)

Tags: Industry: Advertising,Beverage
Company: Coca Cola
Agency: Definition 6
Country: United States
Prize: New York Festival
Year: 2010
Language: English
Topics: Social Marketing