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Response campaign

Response campaign

 

Response campaign

To build on the success of the Man Your Man Could Smell like buzz and online conversation, Wieden+Kennedy and Old Spice took a fresh approach to online brand engagement with a unique interactive strategy.(www.wk.com)

 

Tags: Industry: Healthcare
Company: Old Spice,Procter Gamble Co.
Agency: Wieden Kennedy,Wieden + Kennedy Portland
Prize: Cannes Lion Prize
Year: 2011
Type of content: Video case study
Language: English
Topics: Advertising