Our campaign spoke directly to lovers, and addressed one of the biggest problems in modern relationships; technology. We wanted to create a movement that called on couples to realise just how much their obsessions with gadgets and gizmos are leaving them totally disconnected from each other. After all, how can couples be having great sex when Flappy Bird, Facebook friends and the whole of Twitter are allowed in the bedroom?
Using Earth Hour as our platform, we created a series of Facebook posts and a short film to inspire change. (https://www.tmwunlimited.com)