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Bring Down the King

King Joffrey tumbled to the ground in Aotea Square on April 7, only a few days after the campaign started, and just in time for the highly anticipated launch of the fourth season of the cult TV series Game of Thrones. Through a world-first experiential and social media event, Game of Thrones fans were challenged to use their collective voices through the power of social media to topple the king, using the hashtag #bringdowntheKing. (https://www.ddb.com)

 

Tags: Industry: Television
Company: Sky
Agency: DDB
Country: New Zealand
Prize: Cannes Lion Prize,GRAND PRIX
Year: 2014
Creative Concept: Comparative Advertising,Social Network
Type of content: Video case study
Language: English
Level: Marketing mix Level - Social Media
Topics: Digital Marketing