Log in Register

Login to your account

Username *
Password *
Remember Me

Create an account

Fields marked with an asterisk (*) are required.
Name *
Username *
Password *
Verify password *
Email *
Verify email *

Search Ideabase

Industry
Company
Agency
Country
Prize
Year
Creative Concept
Type of content
Language
Level
Topics
Max's favourites

TAL This Australian Life

The new campaign, created by BMF, signals a departure from how the category traditionally attempts to engage Australian consumers. Rather than playing on their fears, TAL hopes to make life insurance a well-understood and valuable part of people’s lives, by celebrating everything in life that is worth protecting. 
The brand campaign is supported by TV followed up by strongly integrated, product-focused work, centring on a new innovation which allows consumers to build their own life insurance policies to suit their unique needs.

(http://www.bmf.com)

Tags: Industry: Insurance
Company: Tal
Agency: Bmf
Country: Australia
Prize: Australian Effie
Year: 2017
Creative Concept: adapt
Type of content: Commercial
Language: English
Level: Product level - Product
Topics: Direct Marketing