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Ideabase

The Ideabase is the collection of thousands of creative and innovative marketing cases used in the advertisement for different sectors worldwide.

Tags: Industry: Advertising
Company: Heineken
Agency: Edelman
Country: United Kingdom
Prize: Eurobest,Cannes
Year: 2017
Creative Concept: Debate
Type of content: Video case study
Language: English
Level: Marketing mix level Public relations
Topics: Social Marketing
Tags: Industry: Advertising
Company: Lego
Agency: VML
Country: United States
Prize: Cannes Lion Prize
Year: 2017
Creative Concept: Gps
Type of content: Commercial
Language: English
Level: Market level - Changing the activity
Topics: Brand Marketing
Tags: Industry: Advertising
Company: Walmart
Agency: DDB Sao Paulo
Country: Brazil
Prize: Cannes
Year: 2017
Creative Concept: Customization
Type of content: Video case study
Language: English,Portuguese
Level: Place
Topics: Event Marketing
Tags: Industry: Advertising
Company: Netflix
Agency: Alma
Country: United States
Prize: Cannes
Year: 2017
Creative Concept: Involvement
Type of content: Commercial
Language: English
Level: Marketing mix level - Direct marketing
Topics: Brand Marketing
Tags: Industry: Advertising
Company: Ikea
Agency: Åkestam Holst,Åkestam Holst
Country: Sweden
Prize: Cannes
Year: 2017
Creative Concept: Alternative
Type of content: Commercial
Language: English
Level: Product level - Product
Topics: Advertising
Tags: Industry: No Profit
Company: Pedigree
Agency: BBDO
Country: United States
Prize: Cannes
Year: 2017
Creative Concept: Emotion
Type of content: Commercial
Language: English
Level: Market level - Changing the place
Topics: Advertising
Tags: Industry: Advertising
Company: Delamaison
Agency: Nurun
Country: France
Prize: Cannes
Year: 2017
Creative Concept: e-commerce strategies
Type of content: Commercial
Language: English
Level: Market level - Changing the activity
Topics: Brand Marketing
Tags: Industry: Automotive
Company: Volkswagen
Agency: Adam and Eve DDB
Country: United Kingdom
Prize: Clio Awards,DAD Awards,Cannes
Year: 2017
Creative Concept: Fear
Type of content: Commercial
Language: English
Level: Market level - Changing the need
Topics: Advertising
Tags: Industry: Advertising
Company: Moviestar
Agency: YR,YR
Country: Mexico
Prize: DAD Awards,Cannes
Year: 2017
Creative Concept: Social Network
Type of content: Video case study
Language: English
Level: Marketing mix Level - Social Media
Topics: Facebook Marketing
Tags: Industry: Government
Company: Reclame Aqui
Agency: Grey
Country: Brazil
Prize: Cannes Lion Prize
Year: 2017
Creative Concept: Change Color
Type of content: Research
Language: English
Level: Marketing mix Level - Social Media
Topics: Digital Marketing
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