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Catch the Oreo - New AR App from Oreo: Catch the Oreo - New AR App from Oreo Get up! The first augmented reality smartphone app you cannot play while sitting down. OREO has just launched a new game app where users have to catch falling Oreos from a spaceship. (www.adtomic.dk)

Tags: Industry: Food

Company: Oreo

Agency: Adtomic

Country: Denmark

Year: 2013

Creative Concept: Game,interaction

Type of content: Video case study

Language: English

Topics: Segmentation

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business strategy
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Customization
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Different Payment
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Dimension
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Discovery
disruptive innovator
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Dynamicity
e-commerce strategies
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family
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Game
Gay Friendly
Genius Marketing
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Global Marketing
Globalization of Markets
google Adwords
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Graphic computer
Homogeneity
Hope
Ice Cream
Idea Virus
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Imagination
Inclusion
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Inert Environment
Innovator's Dilemma
Inside a car
interaction
Invisible
Invitation
Involvement
Kids
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Knife
Lateral Thinking
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Local Quality
Magic
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Nesting
Partial or Excessive Action
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Pay for placement
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Perceptual illusions
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Phase Transition
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Pneumatic or Hydraulic Constructions
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Positioning
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Proximity sensor
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Real time
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Recruting
Recycle
Red Ocean
Reflective Particles
Rejecting and Regenerating Parts
Religion
Remote control
Replacement of Mechanical System
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Rushing Through
Safety
Sail the sea
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Satellite transmission
Scandal
School
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Sonar technology
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Start up
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Strategy and Competitiveness
Substitute
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Surpetition
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Talent Show
Technology
Tecnologia virtuale
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Thermal Expansion
Time-saving
To play
Tradition
Transformation of Properties
Transition Into a New Dimension
Traveller
Tribe
Triz
Try Out
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Universality
Useful purpose
UV rays exposition
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Virtual reality
Why Alternative
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