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Tag: Agency:GPYR Sydney
Melanoma Likes Me
Melanoma Likes Me We created an online persona for Melanoma who ‘liked’, ‘followed’, and commented on young Australians’ social media activities. A unique algorithm found and responded to popular hashtags and geo-located images. It sent millions of tailored messages, straight to our hard-to-reach audience; right when it could make the most difference. By clicking on the profile they could chec ...
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Messages From The Front Line
Messages From The Front Line How do you encourage medical professionals to take up a career in the armed forces? You don’t send them a DM pack, you send them a patient. (http://www.gpyr.com.au)   Reference: http://www.australia.gov.au/
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