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Tag: Agency:Ogilvy Mather Copenhagen
The chocolate bar with 6,000 excuses
The chocolate bar with 6,000 excuses How do you increase sales with 24%, generate 2,3 mill. earned media impressions and generate more than 20,000 stories online? With a sticker! See the brand activation campaign Ogilvy Denmark created for Marabou Milk Chocolate (of Mondeléz) to turn around their sales using an unusual combination of shopper marketing, onpack promotion and social media marketing ...
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