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Tag: Agency:Razorfish New York
Mercedes-Benz Tweet Race
  Mercedes-Benz Tweet Race The race was conducted on Twitter and chronicled in real time at www.mbtweetrace.com, generating vast amounts of wholly unfiltered content from teams and supporters — and bringing every aspect of the competition to life. As the bond between participants grew, the race reached millions of people and connected the brand with a new audience. (www.razorfish.com)  ...
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