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The Route: When a rescue team opens the “Emergency Route” app and goes out, it immediately sends a message to the digital billboards that are 1 km ahead, asking drivers to leave the left lane free in advance (https://saopaulo.yr.com)

Tags: Industry: No Profit

Company: Jc Decaux

Agency: YR,YR

Country: Brazil

Prize: Cannes Lion Prize

Year: 2018

Creative Concept: Inside a car

Type of content: Video case study

Language: English

Level: Market level - Changing the activity

Topics: Brand Marketing

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