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Tag: Company:The Economist
Raising eyebrows and subscription
The Economist targeted a broad new demographic: ‘Progressives’ who are aware of the brand but don’t see it as a natural destination for consuming their news and current affairs. As The Economist’s writing is astoundingly irreverent and diverse, our job was to deliver a true taste of the articles via a series of provocative digital banners in unexpected places. Then offer more bite-sized and flexib ...