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News Bottle!: News Bottle! In 2015 The Mainichi Newspapers created a campaign with the help of Densu Tokyo. They turned the mineral water packaging into the newspaper in order to target the young genreation.

Tags: Industry: Beverage,Editorial

Company: The Mainichi Newspapers

Agency: Dentsu Inc. Tokyo

Country: Japan

Prize: ADC Awards,Clio Awards,One Show

Year: 2014

Creative Concept: Matrioska,Qr code

Type of content: Video case study

Language: English

Level: Market level - Changing the place,Market level - Changing the target,Place,Marketing mix Level - Social Media

Topics: Advertising,Retail Marketing,Social Media Marketing

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