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Tag: Company:eBay
eBay - Havas Worldwide Australia
eBay Cannes case study - Havas Worldwide Australia Working with eBay’s developers, Havas modified their search algorithm on a themed microsite to deliver results based on two search terms rather than one, creating pages of truly unique gift ideas. To create content, TVCs and drive earned media, they showcased two mums who have a really tough time buying at Christmas, and helped them find pr ...