BOB DYLAN LIKE A ROLLING STONE case film
Bob Dylan released an innovative video for his 1965 song “Like a Rolling Stone.” Directed by Vania Heymann, the video presents a unique experience where you have the option of flipping through television channels a sports game, a rom-com, a financial news outlet and on every show, the characters are lip synching the words to Dylan’s song. It’s all based o ...
HONDA Project Drive-In
Project Drive-In was a national effort sponsored by Honda to save as many drive-ins as possible, which were threatened by the end of 35mm film distribution potentially shutting down hundreds of drive-in theaters because of the costly switch to digital projection. It raised community awareness across the nation, supplying nine drive-ins with digital projectors and giving pe ...
Chipotle - Farmed and Dangerous Case Study
In what's probably Chipotle's most outrageous attempt to get customers to think about the meat they eat, the food company will debut a new show on Hulu called Farmed and Dangerous. The show will run as a four-episode series focusing on a fictional industrial agriculture company that comes up with a dubious plan to feed cows petroleum-base ...
Harrah's Baggage Carousel Roulette Wheel
Their creative played on a gaming theme, while branding the fun and variety of events available at their property. Taking advantage of the dwell time of travelers waiting for luggage to arrive from the plane, the casino created a very captivating display that made a lasting impact. (http://doubletakemarketing.com/)
Always #LikeAGirl
When did the phrase ‘like a girl’ become so negative?
More than half of girls lose confidence during puberty – and a contributing factor to that drop are societal put-downs based solely on gender. Only 19 percent of women have a positive association with the expression ‘like a girl. The #LikeAGirl social experiment recruited real women, men, boys and pre-pubescent girls ...
SONY PLAYSTATION - THE LAUNCH OF GREATNESS AWAITS case film
Seven years after its troubled PS3 launch, PlayStation faced the most important console launch in the most critical year of the brand’s history. How would we turn the tide? By flying in the face of the industry trend toward entertainment over gaming and launching a single-minded idea that would speak to the brand’s legacy – and directly ...
RAW FOR THE OCEANS / G-Star - Cannes Lions 2014 Winners
RAW for the Oceans is a long-term G-Star collaboration with Pharrell Williams, owner of Bionic Yarn, that makes something fantastic with plastic. (http://www.proximity.nl/)
Glad Cannes Case Study
Imagine a product that sustains the environment while also helping you fight the toughest of stains. This is a call to action to help consumers understand the benefits of using biodegradable cleaning products. (http://almaad.com/)
Guerilla Marketing Example - Coca-Cola Happiness Vending Machine
A Coca-Cola vending machine delivered “doses” of happiness – everything from fresh flowers to pizza – to unsuspecting students on a college campus in New York. The hit viral video inspired dozens of similar stunts around the world and left Coke fans forever wondering, “Where Will Happiness Strike Next?” (http://www.coca-colaco ...
Paddy Power "Scum" hijack Ryder Cup (and get banned)
The giant "Hollywood" style Paddy Power sign over looking the Ryder Cup at Celtic Manor landed the Irish betting firm in court. Celtic Manor owner described Paddy Power as scum following the "guerrilla marketing" stunt outside the boundaries of Celtic Manor as the Ryder Cup got underway on Monday. (https://www.youtube.com/)
THIS IS WHOLESOME PR Gold Cannes Lions 2014
"We are tapping into a cultural insight that is very much about the change in the family dynamic and composition in America today. We relaunched the brand and talked to kids. That was the first time in a decade that we had national advertising campaign support beyond in-store S’mores. We’re now talking to parents and the cultural insight is that the fa ...
Steve Jobs brainstorms with the NeXT team (1985)
This fascinating documentary was filmed from December 1985 to March 1986 at NeXT’s team retreat in Pebble Beach. It offers a rare glimpse of Steve’s vision, aspirations and managerial approach. Steve was 31 years old. (http://everystevejobsvideo.com/)
Top 10 Marketing Failures: Coke, Ford, Netflix
They seemed like such good ideas At the time. Not every marketing campaign can be a success, but it takes a special kind of ad to fail as spectacularly as these. Whether they're creeping out audiences, offending special interest groups, losing money for their businesses or are just plain weird, these marketing choices have been some of the worst in ...
Best marketing strategy ever! Steve Jobs Think different / Crazy ones speech (with real subtitles)
During a Special Press Event, Steve Jobs introduced the Think Different campaign to an exclusive audience. Steve was 42 years old. (http://everystevejobsvideo.com/)
Gatorade Replay Athletes are Velocity Trained
Velocity Sports Performance is proud to be the Official Performance Training Partner for the athletes of REPLAY, Fueled by Gatorade. In 2009, Gatorade arranged a rematch between archrivals Easton Area High School and Phillipsburg High School 15 years after a game that ended in a 7-7 tie. Working in partnership with professionals from the Gatorade Spo ...
IBM Ad Changes Color To Match Your Outfit
In the retail industry, for example, consumer data around something as simple as color can have massive implications around shipping, inventory and, ultimately, overall sales. This interactive billboard is a simple and engaging virtual demonstration of how a smarter retail system can work. (http://www.bcreative.al/)
The Google Job Experiment
The goal is to get a job working for a top creative director in New York. When Scott Vitrone, Gerry Graf or David Droga Googled themselves, they saw a parsonalized message from me asking for a job. The message linked to my portfolio. (https://dl.dropboxusercontent.com/)
PhotoCity Gameplay Tutorial
PhotoCity is a game for reconstructing the world in 3D out of photos. Players take pictures of building exteriors from all different angles, which are then used to automatically generate 3D models and calculate virtual ownership of the buildings. (http://grail.cs.washington.edu/)
Simple Harmony
What if people, earth, and industry were living in simple harmony? Get ready to charge, feed and clean to learn about all sorts of cool GE innovations that are making the world a better place. (https://www.youtube.com/)
