This ad expresses the high durability of the roof tiles. Personifications of the products show how they stick together and stay strong under any severe circumstances such as big typhoon, earthquake or fire break. (http://www.spooninc.com)
To launch The Fuji Xerox 2100 digital printer in a truly unique way, we created a campaign that was unlike anything the printing sector had ever experienced before. We took the product and audience out of the drab, functional office environment and put them under the lights of the flamboyant and glamorous world of high fashion. The Haus of Versant campaign took the industry out of its comfort zone ...
For “Van Gogh’s Bedrooms,” the agency Leo Burnett worked with the Art Institute of Chicago (AIC) to reengage with the one audience that was still staying away in droves: local Chicagoans. With an upcoming Van Gogh exhibition featuring all three of his “bedroom paintings” brought together for the first time, AIC needed to find a way to take something that’s a big deal to art scholars and make it ir ...
Saatchi & Saatchi Geneva | Vangardist Magazine | The HIV+ Issue
With an 80% increase in new cases, HIV is more real now than ever. But no one talks about it anymore, and there’s a growing stigma for those who carry the virus. Vangardist charged us to raise world awareness of the issue and the magazine. We transformed the magazine into the cause of the stigma itself and we printed ...
Missing Kids Stamps
Raising awareness of missing and exploited children is the ever-present mission of the Missing Children’s Network. However, in a culture in which only a few missing children ever make headlines, raising and maintaining awareness of their plights is a constant challenge.
Link to full case: http://www.loweroche.com/our-work/missing-kids/
OBI "Renovated Billboards"
OBI pushes ads for DIY stores beyond showing paint, saws or hammers by advertising more beautiful homes. On different run down houses, OBI renovates an area the size of an advertising billboard. (https://www.youtube.com)
ANZ GAYTMS - ANZ Cannes LIons 2014 Winner
GAYTMS was a collaboration with Whybin\TBWA Group Melbourne and ANZ, to mark ANZ becoming the principal partner of the Sydney Gay and Lesbian Mardi Gras. The Glue Society redesigned 10 ATMs in Sydney’s CBD into handcrafted artworks bejewelled with colourful rhinestones and textures. Each unique GAYTM was inspired by gay and lesbian iconography to ce ...
Contrex mineral water - stripper commercial
Sometimes a commercial just makes you sit up and pay attention, brings a smile to your face and stops you from popping off to do something else when the advertising break kicks in.
And occasionally it might just be a good deal more entertaining than the actual programme you were watching in the first place.
Such is surely the case of one s ...
To promote their new dog food Beneful turned to the final customer, the dog for company. With a thousand columns billboard covered with billboards paté flavored with dog. Releasing the smell of the product every dog brings his master to look at the billboards. Being one thing out of the ordinary one tries to understand why he is so attracted to Fido.