Cerca - Creative Concept:Continuity of Useful Action

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Black Boy Wanting Water: Black Boy Wanting Water To sensitize people on the need for clean water in Africa, this black boy interrupted live tv shows. Link: https://www.mortierbrigade.com/work/7

Tags: Industry: No Profit

Company: Studio Brussels

Agency: Mortierbrigade

Country: Belgium

Prize: Cannes Lion Prize,London International Awards

Year: 2008

Creative Concept: Continuity of Useful Action

Type of content: Video case study

Language: English

Level: Market level - Changing the activity

Topics: Guerrilla Marketing

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Globalization of Markets
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Homogeneity
Hope
Ice Cream
Idea Virus
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Inert Environment
Innovator's Dilemma
Inside a car
interaction
Invisible
Invitation
Involvement
Kids
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Knife
Lateral Thinking
Led
Live stream
Live Video
Local Quality
Magic
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Mechanical Vibration
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Mentoring
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Mom
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Multilevel
Museum
Music
Nesting
Partial or Excessive Action
Passion
Pay for placement
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Perceptual illusions
Periodic Action
Personalisation
Phase Transition
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Pneumatic or Hydraulic Constructions
Porous Material
Positioning
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Proximity sensor
Purple Cow
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Real time
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Recruting
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Red Ocean
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Religion
Remote control
Replacement of Mechanical System
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Rushing Through
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Scandal
School
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Strategy and Competitiveness
Substitute
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Talent Show
Technology
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Tradition
Transformation of Properties
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Traveller
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