Cerca - Creative Concept:Extract

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OBI "Renovated Billboards": OBI "Renovated Billboards" OBI pushes ads for DIY stores beyond showing paint, saws or hammers by advertising more beautiful homes. On different run down houses, OBI renovates an area the size of an advertising billboard. (https://www.youtube.com)

Tags: Industry: Advertising,Architecture

Company: Obi

Agency: Jung Von Matt

Country: Germany

Prize: Eurobest,Young Guns Awards

Year: 2014

Creative Concept: Change Material,Extract

Type of content: Video case study

Language: English

Level: Market level - Changing the place

Topics: Retail Marketing

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