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Max's favourites
Totale: 5 risultati.
Tag: Creative Concept:Inside a car
#SheDrives
There is only one country in the world where women are still prohibited from driving: Saudi Arabia. This changed in late September when King Salman's historic royal decree granted women the right to drive. Nissan strives to make the innovation and excitement of driving accessible to all, so the news presented an opportunity to genuinely bring this promise to life, at a time when all other carmaker ...
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The Route
When a rescue team opens the “Emergency Route” app and goes out, it immediately sends a message to the digital billboards that are 1 km ahead, asking drivers to leave the left lane free in advance (https://saopaulo.yr.com)  
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Mistakes
Most people think they’re skilled enough to drive a little over the limit. The NZ Transport Agency asked us to reframe the way people thought about their own speed. We did this by showing that other people – real people – make mistakes, and when that happens – as it inevitably does – our speed is the one variable we can control to determine the outcome of the ensuing collision. (http://w ...
Porsche Macan 'Blind Trade'
Long before a new Porsche model appears in the showroom, vast amounts of car enthusiasts sign up to buy the car. Many future buyers solely base their purchase decision on photos that circulate on the Internet. Porsche wants to know if people will show the same grit, even if the new model is completely in disguise. So we introduced the interactive platform Blind Trade, accompanied by online and pri ...
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Radio recorded in the trunk
Radio recorded in the trunk To promote the launch of Renault Symbol with huge trunk see of 560 liter in Uruguay, they had budget for radio advertisement only. They creatively used radio by recording a radio show inside the trunk of the car and listeners were asked to visit the website to see the actual recording. This idea was a great success.
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