Accedi Registrati

Accedi all'area riservata

Username *
Password *
Ricordami

Crea un account

I campi contrassegnati dall'asterisco (*) sono richiesti.
Nome *
Username *
Password *
Ripeti password *
Email *
Ripeti email *

Cerca Ideabase

Industry
Company
Agency
Country
Prize
Year
Creative Concept
Type of content
Language
Level
Topics
Max's favourites
Totale: 24 risultati.
Tag: Creative Concept:interaction
"A hunter shoots a bear"
Tipp-ex Case Study - "A hunter shoots a bear" For the first time ever, we engaged viewers  and allowed them to change the name of a video and to rewrite the story. They created the Tippexperience. It started with a video called "a hunter shoots a bear". Viewers can write and rewrite anything they want. As many times as they want. Directly in the title of the video.  
Hey Future Me
All children think about their future. To know what it is that they think about, Emirates NBD conducted a social experiment asking children to send a message to their future selves. And while they spoke to their future selves, their parents watched. Turns out, they seek many more achievements in their future than just the professions we imagine them in. And while we may not be a part of their futu ...
Tags: Industry:
Company:
Agency:
Country:
Prize:
Year:
Creative Concept: ,,,,
Type of content:
Language:
Level:
Topics:
The Next Photo
CHECT’s ads encourage people to put their phones to better use, and help detect and defeat a rare, deadly childhood eye cancer called retinoblastoma (Rb). Rb tumours can develop in the eyes of babies and young children, destroying their vision and threatening their life. The signs of Rb can be very subtle and a child may not appear unwell otherwise, which is why detection is so vital.    ...
GIRAFFAS The Goal Screen
GIRAFFAS The Goal Screen Fast food chain Giraffas presents a different experience to their customers: a mobile game that integrated with their smartphones and turns the tray paper into a virtual soccer field.  Rip the side of the paper tray, make a paper ball and flick it into the screen! A unique game that can only be played at Giraffas restaurants and turns meals much more fun. (https://w ...
Magnum Relaunched
Magnum Relaunched In order to relaunch Magnum which was already introduced in the market for several years, they created a new Facebook page. Generated product awareness by bring the top celebrities in.
Tags: Industry:
Company:
Agency:
Country:
Year:
Creative Concept: ,,,
Type of content:
Language:
Topics:
Visual Dictionary App
Visual Dictionary App An App that turns our everyday surroundings into a powerful learning tool. 
It offers the English name of any object and then syncs with the Cambridge dictionary to provide the user with the respective meaning and pronunciation. 
Now students can snap a picture and improve their vocabulary instantly. (http://grey.com)   Reference:http://www.visual ...
Tags: Industry:
Company:
Agency:
Country:
Prize:
Year:
Creative Concept:
Type of content:
Language:
Level:
Topics:
Musical Fitting Room
  Musical Fitting Room To promote Starhub's online music store they combine fashion with RFID technology which results to play different music when customer change their clothes in changing room.(www.ddb.com.sg)  
Tags: Industry:
Company:
Agency: ,
Country:
Prize: ,
Year:
Creative Concept: ,,
Type of content:
Language:
Topics:
Cancerfonden -- Rosa bandet
Cancerfonden -- Rosa bandet After eight years of fierce competition from other charity campaigns needed Pink ribbon vitalized , stand out and find new ways to get their message and raise money . The challenge of this assignment was to find new ways to spread the Pink Ribbon to reach even broader and more and younger people. ' (www.pool.se)
Tags: Industry:
Company:
Agency:
Country:
Year:
Creative Concept: ,,
Type of content:
Language:
Topics:
Only The Liberation
  Only The Liberation This is an interesting story of teenage rebellion, told in a compelling manner. To me this is the golden lesson: a great story is what everything else rests on, and is in turn amplified by all the other components. This is advertising (not just digital) done at a really high level. Amazing how they pulled this off! I really suggest you go check out the actual site –  ...
Tags: Industry:
Company:
Agency:
Country:
Prize: ,,,
Year:
Creative Concept: ,,
Type of content:
Language:
Topics:
Catch the Oreo - New AR App from Oreo
  Catch the Oreo - New AR App from Oreo Get up! The first augmented reality smartphone app you cannot play while sitting down. OREO has just launched a new game app where users have to catch falling Oreos from a spaceship. (www.adtomic.dk)    
Tags: Industry:
Company:
Agency:
Country:
Year:
Creative Concept: ,
Type of content:
Language:
Topics:
Take a photo save a stolen child
  Take a photo save a stolen child In China, over 20,000 children go missing each year. Abducted not for ransom but sold into slave labour, prostitution, or a life on the streets as beggars. For the parents, hope to find their children in a country so big, is small. Baby Back Home helps families by publishing missing profiles on their website. Unfortunately, with little success. They ...
Look At Me
[Look At Me] Introducing the Interactive Camera App for Children with Autism  Millions of children struggles to make eye contact due to autism. There has been no scientifically-endorsed treatment. Till now. Introducing the world's first interactive camera app Look At Me, a program to improve eye contact and social skills. Jong-Hyun trained with Look At Me every day for eight weeks. And it's ...
Pennies For Life
Pennies For Life The average charity donor is unlikely to get a thank-you note that is broadcast to hundreds of people within seconds. But that's what happened to people giving money to the MicroLoan Foundation at a west London shopping centre in February. This case video shows how it was done. The messages were part of DLKW Lowe's Pennies for Life campaign for the charity, on a digital advertis ...
Polo Principle
Polo Principle The Polo nowadays represents Volkswagen's original brand ethos of "democratizing innovations".  In a Polo you get innovations that were otherwise reserved for drivers of luxury cars. We named this thinking: "The Polo Principle".  The campaign launched with a mission statement TVC supported by print and banners. But online we wanted to go a step further: To demonstra ...
Tags: Industry:
Company:
Agency: ,
Country:
Year:
Creative Concept: ,
Type of content:
Language:
Level:
Topics: ,
EA Sports Madden NFL GIFERATOR
EA Sports Madden NFL GIFERATOR The Madden GIFERATOR is a highly sophisticated NFL GIF engine. Our technology fuses live NFL data with Madden NFL 15 video game footage to kick out real-time GIF highlights for every game, all season long. The result is an ever-growing arsenal of customizable GIFs football fans can hurl in the face of their rivals. ( https://www.youtube.com)    ...
Tags: Industry:
Company:
Agency:
Country:
Prize:
Year:
Creative Concept: ,,
Language:
Topics:
Rexona - Bad Timing
Rexona - Bad Timing Launch of Rexona in Vietnam coincided with World Cup. They saw world cup as a barrier rather than an opportunity because Rexona could have been easily ignored during the world's most nosiest event. There was a need to link Rexona to Football. They paired up technology that had never been seen before in Vietnam with something all men. Constantly think about, women. T ...
Tags: Industry:
Company:
Agency:
Country:
Prize:
Year:
Creative Concept: ,,,
Type of content:
Language:
Level:
Topics:
Who Would You Give A Volvo To?
The Greatest Interception Ever | Who Would You Give A Volvo To? While a well-known and respected brand globally, Volvo was suffering from low awareness in the U.S., one of its largest markets. Though it could not make the financial commitment of a television spot during the Super Bowl, it needed an idea that would allow it to be part of the discussion of the biggest advertising day of the year.  ...
Tags: Industry:
Company:
Agency:
Country:
Prize:
Year:
Creative Concept: ,,
Language:
Level:
Topics:
Cornetto Love Plane
Cornetto Love Plane LOLA gave Cornetto the idea of launching the first airplane with a banner connected to Twitter. Summer lovers could therefore declare their feelings in front of everyone on the beaches of Spain. All that the young people had to do was tweet a message followed by the hashtag #cornettoskytweets and the results were heart-warming, emotional and funny. Among the many tweets tow ...
Tags: Industry:
Company: ,
Agency:
Country:
Year:
Creative Concept: ,
Type of content:
Language:
Topics: ,
sTREEt
  sTREEt In 2013 Tree Plannet took the initiative to increase the awarness of trees in the Gangnam city, Korea. They started it with poster on the street and giving people bruchers through which they were able to see the difference to sTREEt. They collected the signature of the people of Korea and turn them into a design for tree.    
Tags: Industry: ,,
Agency: ,
Country:
Prize:
Year:
Creative Concept:
Type of content:
Language:
Level:
Topics:
Microsoft Multiscreen campaign
Persil Small & Mighty and Microsoft Multiscreen campaign case study Unilever and Mindshare set Microsoft a challenge - Build a multiscreen marketing solution across the Microsoft eco-system of products, and create a successful media formula that could become both scalable and repeatable in the future. Here is what we come up with. (https://www.youtube.com)
Tags: Industry: ,
Company: ,
Agency:
Country:
Year:
Creative Concept:
Language:
Level:
Topics: