Tontine has launched a campaign to encourage consumers to change their pillows every two years. The campaign, created by Happy Soldiers, will run across TV, radio, press, digital and in-store executions. (http://www.campaignbrief.com)
Mater Natura The Cage Elevator
The creative response was to have people had the same feeling of a caged animal. An elevator was totally adesivado inside with images of people looking into a cage. Caught by cameras, passengers found themselves in an uncomfortable situation and that led them to reflect on the trapping of wild animals. (www.opusmultipla.com.br)
Nazis against Nazis – Germany's most involuntary charity walk
How can a small town defend itself against an annual neo-Nazi demonstration after twenty years of legal action have failed? By changing the demonstration into a positive and joyful event: Germany’s first involuntary charity march. The longer the neo-Nazis march, the more money they raise. And even more provocatively, for an organisa ...
John Lewis Christmas Advert 2014 - #MontyThePenguin
This year’s Christmas campaign featuring Monty the Penguin reminds us of the magic of Christmas seen through a child’s eyes and is set to Tom Odell’s cover of John Lennon’s ‘Real Love’. (http://www.adamandeveddb.com)
Missing Kids Stamps
Raising awareness of missing and exploited children is the ever-present mission of the Missing Children’s Network. However, in a culture in which only a few missing children ever make headlines, raising and maintaining awareness of their plights is a constant challenge.
Link to full case: http://www.loweroche.com/our-work/missing-kids/
When did the phrase ‘like a girl’ become so negative?
More than half of girls lose confidence during puberty – and a contributing factor to that drop are societal put-downs based solely on gender. Only 19 percent of women have a positive association with the expression ‘like a girl. The #LikeAGirl social experiment recruited real women, men, boys and pre-pubescent girls ...
Paddy Power "Scum" hijack Ryder Cup (and get banned)
The giant "Hollywood" style Paddy Power sign over looking the Ryder Cup at Celtic Manor landed the Irish betting firm in court. Celtic Manor owner described Paddy Power as scum following the "guerrilla marketing" stunt outside the boundaries of Celtic Manor as the Ryder Cup got underway on Monday. (https://www.youtube.com/)
Steve Jobs brainstorms with the NeXT team (1985)
This fascinating documentary was filmed from December 1985 to March 1986 at NeXT’s team retreat in Pebble Beach. It offers a rare glimpse of Steve’s vision, aspirations and managerial approach. Steve was 31 years old. (http://everystevejobsvideo.com/)
Best marketing strategy ever! Steve Jobs Think different / Crazy ones speech (with real subtitles)
During a Special Press Event, Steve Jobs introduced the Think Different campaign to an exclusive audience. Steve was 42 years old. (http://everystevejobsvideo.com/)
Video Case - AUDIO BOUTIQUE - MUSIC BOX
There's a perfect soundtrack for each type of job. Audio Boutique developed a mailing for some of the main Brazilian creative directors: a music Box with a soundtrack completely out of context: a funk song from Rio de Janeiro in honor of the ballerina. At the end of the song the creative directors found out the prank with a customized message in the lyrics ...