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Totale: 144 risultati.
Tag: Level:Market level - Changing the activity
Immortal Fans
  Immortal Fans Sport Club Recife is known for having some of the most passionate fans in Brazil. They are fans from birth to death. This campaign took their passion to the next level, and encouraged them to become a new kind of fan - the immortal fan. By becoming a registered organ donor, their hearts, eyes, lungs could keep cheering for Sport Club Recife even after their death.The idea  ...
Friends of the Earth: Tree Concert
  Friends of the Earth: Tree Concert The BUND want residents and tourists Berlin animate for donations for the preservation of endangered 400,000 city trees. The Agency solved the task very imaginative: they organized a charity concert with an original Testimonial - a 100 year old chestnut tree. For him, especially a unique musical instrument was built, a touch-sensitive membran ...
Imaginary Toys
  Imaginary Toys In the year 2013, Pao dos Pobres with the help of DDB launches a campaign by making ordinary things which are made by poor childeren in to expensive toys which helps them for funding the kids future.   
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Burger King Anti Preroll
Burger King Anti Preroll No one hates Youtube ads more than Burger King’s young dude target market. So we didn’t make a Youtube ad. We made 64 of them, all customised to the videos we knew our consumers were watching. We turned a media placement our consumers loathed into the perfect place to have a conversation. Link: http://www.colensobbdo.co.nz/portfolio/anti-pre-roll/
7 DAYS OF RAIN
7 DAYS OF RAIN 7 Days in Rain is a unique experiment to confirm that GEOX Amphibiox really are the next generation of urban waterproof shoes. To prove this we let one man live for seven days in nonstop rain... in sunny Barcelona! A specially built personal cloud was made to keep our test subject in constant rain and each day was set out to replicate real life events; a day as a tourist, workin ...
Swedens Largest Energy Experiment
Swedens Largest Energy Experiment E.ON one of the Sweden largest energy providers created one of the Sweden largest energy saving experiment. They recruited 10000 participants and gave them a mobile app and connected to their home that monitors their electricity consumption in real time. In course of one year they visualize their energy consumption in five different ways. They also built a large ...
Melbourne Remote Control Tourist
Melbourne Remote Control Tourist Unlike many Australian cities, Melbourne isn’t known for visual landmarks. Rather, it's a collection of hundreds of smaller experiences that require time to discover. We knew that if we could just get people to spend some time there, they'd be sold. So, we created the Melbourne Remote Control Tourist, an interactive web campaign that let potential visitors explor ...
Steinlager 'Believe'
  Steinlager 'Believe' Loin Nathan with the help of DDB launched a campaign for Football world cup. Relaunching the can from 1987 again to work as their lucky charm and help them to win the world cup. Despite of not being the official sponsor Steinlager managed to get most of the market share.    
Taxi
  Taxi Ribeiro years working his campaign under the concept of Minicuotas. He is a recognized and valued benefit in each of the places where Ribeiro is present. With the launch of e-commerce, we must take this concept to the digital universe.  Ribeiro.com.ar aims to occupy a position in which the company has a number of branches: the City of Buenos Aires. So we worked  ...
The North Face 'Red Flags'
The North Face 'Red Flags' SHANGHAI, 23 March 2012 – Outdoor sports gear and apparel company, The North Face®, has again teamed up with Ogilvy & Mather Shanghai to create an exciting new 360 Degree campaign produced in collaboration with O&M Advertising, OgilvyOne and Ogilvy PR. Addressing urban consumers’ increasingly stressful, hectic, and often sedentary lives, The North Face’s “Go Wi ...
Special K ® More Than a Number
Special K ® More Than a Number   Women of all sizes, shapes and ages agree on one thing. Shopping for jeans is a nightmare. Yet when you find just the right pair, it can be just the confidence boost you need to walk a bit taller and strut your stuff. To help more women feel that perfect-fit jean confidence without agonizing over their size, Special K launched their More Than a Number ca ...
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Samsung GALAXY S4 - Life Companions
  Samsung GALAXY S4 - Life Companions The Samsung GALAXY S4 “Life Companion” allows people to wirelessly connect their screens and speakers to enjoy their favorite content together. A great feature for people who like the same stuff. Which spawned the question: With whom could you best enjoy the Samsung GALAXY S4? (www.energize.nl)      
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Oreo Daily Twist
Oreo Daily Twist As part of the 100th birthday celebration, this real-time effort captured current events through the lens of an OREO illustrating milestones, news, celebrations and pop-culture conversations for 100 straight days. Link: http://www.fcb.com/our-work/daily-twist
DomiCopter for Domino's Pizza UK
DomiCopter for Domino's Pizza UK  Domino's used drones to deliver pizza in an attempt to re arrange their fans and followers.
HELLMANN'S RECIPE RECEIPT
HELLMANN'S RECIPE RECEIPT Most people still think that mayonnaise is only good for sandwiches. Hellmann's has already been teaching the different uses of mayonnaise but the biggest challenge was point of sale. So they introduced this innovative idea of Recipe Receipt where a custom recipe was generated on the receipt including all other ingredients purchased.  
Honest Tea - The Most Honest City In America
Honest Tea - The Most Honest City In America At Honest Tea we’ve always been curious to see if the rest of the country feels as strongly about honesty as we do, so we developed a social experiment to find out if people would pay for their beverages on the honor system if no one appeared to be watching. The results might surprise you. Link: https://www.honesttea.com/nationalhonestyind ...
Phubbing: A Word is Born
  Phubbing: A Word is Born The word ‘Phubbing’, coined to describe the uniquely 21st century phenomenon of ignoring the person in front of you in favour of your phone, has reached more than 300 million people and sparked global discussion around mobile phone etiquette. The film is the culmination of a journey that began at 4.22pm on 22 May 2012 at the University of Sydney, when a team of  ...
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Missing Kids Stamps
Missing Kids Stamps Raising awareness of missing and exploited children is the ever-present mission of the Missing Children’s Network. However, in a culture in which only a few missing children ever make headlines, raising and maintaining awareness of their plights is a constant challenge. Link to full case: http://www.loweroche.com/our-work/missing-kids/
Yes-No English
Yes-No English Procter and Gambles dishwashing liquid YES (Fairy) is hugely popular in Sweden. The problem is that some people, apparently, still say no to Yes. Thats why we launched a campaign to find these consumers and offer them an "alternative"; No. Voilá! Problem fixed - The power of Yes for people who say no to Yes. Being a brand campaign for Yes, the desired outcome is to present Yes a ...
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Volkswagen: Play the Road
Volkswagen: Play the Road The perfect time and the drive would become cinematic. That’s the feeling we wanted to recreate for the GTI driver. Driving music that was perfectly suited to how and where you drive, creating a real time composition that’s in perfect harmony with the car itself. (http://www.tribalworldwide.co.uk)