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Totale: 45 risultati.
Tag: Level:Marketing mix level - Advertising
Rice Code
Rice Code This revolutionary sales system made a live market out of rice paddies. Visitors to Inakadate Village could simply point their smartphone cameras at a rice paddy to purchase rice. Working on the principle of the QR code, the smartphone would "read" artwork located in the field, enabling users to place orders. (http://www.hakuhodo.jp)  
"A hunter shoots a bear"
Tipp-ex Case Study - "A hunter shoots a bear" For the first time ever, we engaged viewers  and allowed them to change the name of a video and to rewrite the story. They created the Tippexperience. It started with a video called "a hunter shoots a bear". Viewers can write and rewrite anything they want. As many times as they want. Directly in the title of the video.  
Hahn Ultra
This is the story of the launch of Hahn Ultra. An ultra-low alcohol beer that had to simultaneously define a role for itself and the ultra-low alcohol category, amid declining beer sales, craft beer dominance and distribution challenges. (https://www.effies.com)  
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The Name Change
In Denmark grocery chain SPAR is located in the small towns and like most local shops, they are threatened by depopulation and big supermarkets opening nearby. So to launch their new brand platform: En af de locale, we closed down all 121 SPAR stores across Denmark and when we opened again, we had replaced the logo on the store fronts with the name of the local grocer, so people could go shop ...
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Sticking Together, No Matter What
This ad expresses the high durability of the roof tiles. Personifications of the products show how they stick together and stay strong under any severe circumstances such as big typhoon, earthquake or fire break. (http://www.spooninc.com)    
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The Nation's Bike
For an Indian family, purchase of a first bike symbolises progress and prosperity. It gives them a sense of joy, happiness and the hope that they would continue to move forward strongly on the path of success. The new campaign for CT100 #KhushiyonKaJackpot brings alive the emotion of happiness and the spontaneity that a new bike brings to an Indian family. It aims to disrupt the traditional b ...
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The North Face #Sudden Exploration
The North Face has a practical function and simple design that are essential for everyday life. With the launch of 'McMurdo' is now possible to live a variety of indirect experiences without going outside. McMurde provided in a pop-upstore the opportunity for customers to experience Antarctica in a 3D virtual reality wearing a down jacket. Customers have taken their dog sleds in virtual reality  ...
Creating more play in MENA
With Creating more play in MENA, it reinvented the soft drink's strategy in the region with a distinctive teen engagement platform based on gaming. (https://www.warc.com)
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ORIGINAL is never finished
Introducing a new film by adidas Originals: ‘Original is Never Finished’ We feature visionaries from the worlds of music, art, skate, and sport. Reaffirming the notion original is never finished, the film features a remix of the iconic song, “My Way” by Frank Sinatra with a provocative approach to today’s streetwear culture. adidas Originals turns to the new generation of creators to inspire them  ...
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Pocari Music Player
  Pocari Music Player A card made ​​of paper called a variety of music with just put on the LCD screen of the iPad, the content of the new sensation. (www.pocariplayer.jp)  紙でできたカードをiPadの液晶画面に載せるだけで様々な音楽を呼び出せる、新感覚 ­のコンテンツ。「SWITCH 2013年8月号」とiPadで体験できます。http://pocariplayer.jp      ...
An Impossible Made Possible
An Impossible Made Possible Honda's new CR-V 1.6 diesel film demonstrates that not everything is what it first seems. Through the ingenuity of its engineering, Honda has designed a fuel efficient SUV and done the illogical. (https://www.youtube.com)
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Max's favourites:
Wall and Chain
Wall and Chain: a story of breaking down walls Airbnb believe that people can “Belong Anywhere” and they embrace this new sense of freedom. For them, we have created an integrated campaign that celebrates the 25thanniversary of the fall of the Berlin Wall by telling a true and emotive story – The Wall and Chain. (http://vccp.de)  
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#MontyThePenguin
John Lewis Christmas Advert 2014 - #MontyThePenguin This year’s Christmas campaign featuring Monty the Penguin reminds us of the magic of Christmas seen through a child’s eyes and is set to Tom Odell’s cover of John Lennon’s ‘Real Love’. (http://www.adamandeveddb.com) http://www.johnlewis.com
The Billboard that turned into wrapper
The Billboard that turned into wrapper Keeping in mind the fact that Christmas is the best time for open happiness Ogilvy & Mather created an outstanding campaign for Coca Cola in USA. During Christmas, they had this innovative idea of turing outdoor poster into gift wrapper.
The North Face 'Red Flags'
The North Face 'Red Flags' SHANGHAI, 23 March 2012 – Outdoor sports gear and apparel company, The North Face®, has again teamed up with Ogilvy & Mather Shanghai to create an exciting new 360 Degree campaign produced in collaboration with O&M Advertising, OgilvyOne and Ogilvy PR. Addressing urban consumers’ increasingly stressful, hectic, and often sedentary lives, The North Face’s “Go Wi ...
At IKEA every day is different
At IKEA every day is different consumers in holland still think that ikea stands for the billy, the lack table and the ps cabinet. but there’s a lot more variation at ikea. in fact, the swedish furniture store has so much to offer that you can tell something new every day. and that’s exactly what we did in our latest tv-campaign.
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Equal Equalculator
  Equal Equalculator With the help of Minsdshare Equal made an Mobile app for the health concious people of thailand. Since, they can't compete with the giants competitor they used celebribity endorsedment. Each time they appear on Televisions the no. of download increases. Which helps the comapny to gain a marketshare in the industry of Sweetners.
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Nomad Invisible Ramps
Nomad Invisible Ramps LOLA has launched a call to action for skaters to take back their cities with a new video made in collaboration with Nomad Skateboards and Sick of Bean Fest. The Nomad Invisible Ramps were a series of skateboard ramps camouflaged and placed around the city of Madrid for skaters to ride on. From afar it looked like the skaters were riding invisible ramps and you can see the  ...
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NAB Break up
NAB_ Break up National Austrialian Bank   Australians have always believed their four biggest banks, Commonwealth, ANZ, Westapc and NAB, work together fixing fees and eliminating competition. This perceived collusion goes to the heart of the well worn catchcry “All banks are bastards” or at the very least seeing them as out of touch and arrogant. NAB, like the other banks, needed to add ...
Folkoperan - Branding Case
Folkoperan - Branding Case People’s perception of Folkoperan is largely shaped by the plays they put on, and less by their reason to be – to make opera more accessible to everyone, regardless of age and background. This was the reason for a new design programme. The Art Deco inspired Opera house building. The building’s colourful red interior is carried through in our stationery and packa ...