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Nike Livestrong - The Chalkbot: Nike Livestrong - The Chalkbot The Nike's Livestrong campaign Chalkbot. We use road as canvas chalkbot helps people in spreading message and during this compaign livestrong sales increased 26% (http://www.wk.com)

Tags: Industry: Shoes,Sports

Company: Nike

Agency: Wieden Kennedy,Wieden + Kennedy Portland

Country: United States

Prize: Art Directors Annual Awards,Cannes Lion Prize,One Show

Year: 2009

Creative Concept: Story Telling

Type of content: Video case study

Language: English

Level: Positioning

Topics: Emotional Marketing

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