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Totale: 249 risultati.
Tag: Topics:Brand Marketing
Heineken Fans of the world
Heineken Fans of the world Tribal DDB Amsterdam It's been created a platform that allows the different Heineken markets to tell their brand stories in a relevant and engaging way, while staying true to the brand. And to use each other’s stories to create a social super brand and a super social brand. Within just 3 months, over a million of new interactions. (http://www.ddbgroup.nl/en)  ...
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HAPPY ID
HAPPY ID - Coca Cola Cannes Lions 2014 Winner Coca-Cola “Happy ID” invites all Peruvians to make happiness a part of their identity by smiling in their National Identity Document (ID) photos. (http://www.coca-colacompany.com/)  
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Foca - Football Religion
Cannes Lions 2014 Winner / Foca - Football Religion (Grey Brasil) Together with Brazil's gorvernment, we recognized football as a religion, so soccer fans are supported by the Religious Freedom Law and have the right to leave work to support their team. We created a website where fans can add the team they want to watch. Then, an app sends an email to their boss informing the rights that the fre ...
GT RIDE
GT RIDE Case Study Temperament in top form: Two mates challenge each other in our interactive film to see who gets to drive the fast car. The passenger doesn’t have much to laugh about during the road trip, getting made fun of by his driving mate again and again. Packed into the story, the viewer gets to know all about the most important highlights of the pro_cee’d GT, e.g. about the 204 PS en ...
Sound of Honda/Ayrton Senna 1989
Sound of Honda/Ayrton Senna 1989' - Cannes Lions 2014 The "Sound of Honda" was created out of Dentsu Tokyo and recreated racecar driver Ayrton Senna's 1989 record-setting lap during the Japanese F1 circuit in Suzuka in a mesmerizing sound and light-filled installation. The installation was built using real data recorded with the brand's "Internavi" telemetry navigation system, first launche ...
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KOMBI LAST WISHES
KOMBI LAST WISHES Cannes Lions 2014 A brilliant campaign to save Drive-In Cinemas; and VW Kombi’s ‘Last Wishes’, a heartwarming campaign dripping in nostalgia to farewell the beloved VW Kombi van. (http://theonecentre.com/)  
BABOLAT PLAY
BABOLAT PLAY case film To improve their game, tennis players need to understand and see their game play to decode what they are not doing right. Babolat wanted to create a new type of tennis racket that would allow players to 'see' and understand what was happening at ball impact on the racket head. To see the way players hit the ball on the racket, or identify spin and speed? Or how many times  ...
BOB DYLAN LIKE A ROLLING STONE
BOB DYLAN LIKE A ROLLING STONE case film Bob Dylan released an innovative video for his 1965 song “Like a Rolling Stone.” Directed by Vania Heymann, the video presents a unique experience where you have the option of flipping through television channels a sports game, a rom-com, a financial news outlet and on every show, the characters are lip synching the words to Dylan’s song. It’s all based o ...
HONDA Project Drive-In
HONDA Project Drive-In Project Drive-In was a national effort sponsored by Honda to save as many drive-ins as possible, which were threatened by the end of 35mm film distribution potentially shutting down hundreds of drive-in theaters because of the costly switch to digital projection. It raised community awareness across the nation, supplying nine drive-ins with digital projectors and giving pe ...
Chipotle - Farmed and Dangerous
Chipotle - Farmed and Dangerous Case Study In what's probably Chipotle's most outrageous attempt to get customers to think about the meat they eat, the food company will debut a new show on Hulu called Farmed and Dangerous. The show will run as a four-episode series focusing on a fictional industrial agriculture company that comes up with a dubious plan to feed cows petroleum-base ...
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Cornetto Cupidity Case Study
Cornetto Cupidity Case Study Challenged with finding a new way of engaging a teenage audience in a modern world, Cornetto shots four 10-minute films in different global locations – Istanbul, LA, Hong Kong, and London, incorporating new music from up-and-coming acts. The unifying theme of the works is love. (http://www.rsafilms.com/)
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Harvey Nichols: Sorry I Spent It On Myself
Harvey Nichols: Sorry I Spent It On Myself We have created a new product range for Harvey Nichols as part of a Christmas campaign that encourages customers to be unseasonably selfish and spend less on their loved ones in order to spend as much as possible on themselves. (http://www.adamandeveddb.com/
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d rose jump store
[Cannes Lions 2014] d rose jump store The NBA all-star Derrick Rose was in London for just one day, and they had 2 hours of his time to turn him into an urban icon for Adidas. Our target audience was highly focused – kids on council estates whose lives and environment mirrored the violent Chicago neighbourhood Derrick Rose grew up in. A handful of these kids would be existing adidas basketball c ...
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Campaign "The Take Off" for Transavia
Campaign "The Take Off" for Transavia by Les Gaulois transavia.com is a low-cost airline company of the AirFrance KLM group, flying to many destinations for cheap prices. To challenge competitors with better notoriety, we needed to prove that our tickets are very cheap. The target was all Parisians, because transavia.com flights leave mainly from Paris Orly airport. The challenge was to change P ...
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Harrah's Baggage Carousel Roulette
Harrah's Baggage Carousel Roulette Wheel Their creative played on a gaming theme, while branding the fun and variety of events available at their property. Taking advantage of the dwell time of travelers waiting for luggage to arrive from the plane, the casino created a very captivating display that made a lasting impact. (http://doubletakemarketing.com/)
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Casinó Di Venezia - Keep Playing
Casinó Di Venezia - Keep Playing Abbiamo trasformato due nastri bagagli dell'aeroporto Marco Polo di Venezia in gigantesche roulette. I passeggeri hanno potuto scommettere su quale numero il loro bagaglio sarebbe stato riconsegnato. I bagagli in arrivo sul numero 16 (da 1638, anno della fondazione del Casinó di Venezia) hanno vinto istantaneamente un gadget. A tutti i passeggeri sono stati offer ...
TUI BEER 'TUI CATCH A MILLION'
HEINEKEN NEW ZEALAND, TUI BEER 'TUI CATCH A MILLION' case study As a sponsor of NZ Cricket, Tui Brewery needed to create a better experience for more fans to come to games - and drink Tui. Change the way people watched the game - and get them to pay for it: get people to purchase and wear orange Tui ‘Catch a Million’ T-shirts to the game. Catch a six (like a home run) in the crowd with one hand. ...
SONY PLAYSTATION
SONY PLAYSTATION - THE LAUNCH OF GREATNESS AWAITS case film Seven years after its troubled PS3 launch, PlayStation faced the most important console launch in the most critical year of the brand’s history. How would we turn the tide? By flying in the face of the industry trend toward entertainment over gaming and launching a single-minded idea that would speak to the brand’s legacy – and directly ...
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RAW FOR THE OCEANS
RAW FOR THE OCEANS / G-Star - Cannes Lions 2014 Winners RAW for the Oceans is a long-term G-Star collaboration with Pharrell Williams, owner of Bionic Yarn, that makes something fantastic with plastic. (http://www.proximity.nl/)
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BNP PARIBAS WE WERE THERE
BNP PARIBAS WE WERE THERE To celebrate 40 years of partnership between BNPP and Roland-Garros, we created a virtual Roland-Garros to gather 39 years of personal stories by giving the floor to all the people who lived this tournament : players, referees, ball boys, spectators, ... The videos of the memories were embedded in the 3D stadium on the exact spot where they took place Then, for the 4Oth ...
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