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Totale: 249 risultati.
Tag: Topics:Brand Marketing
Chipotle - Back to the Start
Chipotle - Back to the Start Case Study (Cannes 2012) A stop-motion animation shows the benefits of sustainable farming. In it, a farmer grows his farm into an industrial animal factory until he realizes the benefits of sustainable farming - and turns it back. All proceeds go to the Chipotle Cultivation Foundation. (http://creativity-online.com/)  
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Milka Last Square Case Study
Milka Last Square Case Study, Cannes Lions 2014 Pour faire vivre la promesse de marque Milka « Osez la tendresse », nous avons donc décidé d'utiliser la tablette elle-même pour inciter les gens à partager leur dernier carré. Tout simplement en retirant le dernier carré de chaque tablette et en proposant de le récupérer pour soi, ou d'oser la tendresse en l'offrant à un proche. (https://www. ...
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Snickers Google Misspellings
Snickers Google Misspellings Snickers came up with a new way to tell their 'You're Not You When You're Hungry' story in the digital space. AMV BBDO & Mediacom worked with Google technology to bid on misspellings of the 500 most commonly searched terms. Each time someone misspelt a word they were given a tailored message to "Grab yourself a Snikkers" as "Yu cant spel properlie wen hungrie." W ...
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Martin Lindstrom
Martin Lindstrom (Lindstrøm) is a Danish author and Time magazine Influential 100 Honoree. Lindstrom's BOOKS include Buyology - Truth and Lies About Why We Buy (Doubleday Business, division of Random House) and Brandwashed - Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (Crown Publications, a division of Random House), his first title written for consumers, for which Lindstro ...
Hermann Simon
Prof. Dr. Dr. h.c. mult. Hermann Simon (born 10 February 1947 in Hasborn, Germany) is a German author and BUSINESS leader. He is chairman of Simon-Kucher & Partners, Strategy & Marketing Consultants. Simon is an expert in strategy, marketing and pricing. An ongoing online survey (in German language countries) vote him the most influential management thinker after Peter Drucker. Simon has a ...
Theodore Levitt
Theodore Levitt (March 1, 1925, Vollmerz, Main-Kinzig-Kreis, Germany – June 28, 2006, Belmont, Massachusetts) was an American economist and professor at Harvard Business School. He was also editor of the Harvard Business Review and an editor who was especially noted for increasing the Review's circulation and for popularizing the term globalization. In 1983, he proposed a definition for corporate  ...
Guy Kawasaki
Guy Kawasaki (born August 30, 1954 in Honolulu, Hawaii) is a Silicon Valley marketing executive. He was one of the Apple employees originally responsible for marketing the Macintosh in 1984. He popularized the term "evangelist" in marketing the Macintosh, and the concepts of evangelism marketing and technology evangelism. Guy Kawasaki was born in Honolulu, Hawaii, where he attended Iolani School ...
Wroe Alderson
Wroe Alderson (1898 – 1965), an active Quaker, is widely recognized as the most important marketing theorist of the twentieth century and the "father of modern marketing". Alderson’s academic training was at George Washington, MIT and the University of Pennsylvania. He served as president of the American Marketing Association and was highly active in The Institute of Management Sciences. He bega ...
Thomas J. "Tom" Peters
Thomas J. "Tom" Peters (born November 7, 1942 in Baltimore, Maryland) is an American writer on BUSINESS management practices, best known for In Search of Excellence (co-authored with Robert H. Waterman, Jr). Peters was born in Baltimore, Maryland. He went to Severn School for High School and attended Cornell University, receiving a bachelor's degree in civil engineering in 1965, and a master's d ...