Accedi Registrati

Accedi all'area riservata

Username *
Password *
Ricordami

Crea un account

I campi contrassegnati dall'asterisco (*) sono richiesti.
Nome *
Username *
Password *
Ripeti password *
Email *
Ripeti email *
Totale: 123 risultati.
Tag: Topics:Emotional Marketing
Steve Jobs Think different
Best marketing strategy ever! Steve Jobs Think different / Crazy ones speech (with real subtitles) During a Special Press Event, Steve Jobs introduced the Think Different campaign to an exclusive audience. Steve was 42 years old. (http://everystevejobsvideo.com/)
Tags: Industry:
Company:
Country:
Year:
Language:
Topics:
Last Call by 13th Street
Last Call by 13th Street the First Interactive Theatrical The call coming from inside the theater. That's the thought behind Last Call, an interactive horror film in which the main character calls a random audience member for help. In Last Call, a new German movie, the characters are finally willing to listen.Audience members supply their cell numbers at the beginning of the  ...
Tags: Industry:
Company:
Agency:
Country:
Year:
Language:
Topics:
BMW - Flash Projection.flv
BMW - Flash Projection.flv The video shows the BMW experimenting 3D advertising machine. Aside from with  commercials, BMW has managed to push themselves even further with this latest gimmick. BMW has come up with a new technique that “burns” their logo into the viewers’ eyes. By placing a large Profoto Pro-7B flash unit behind a movie projection screen, the BMW logo is brigh ...
Tags: Industry: ,,
Company:
Agency:
Country:
Year:
Language:
Topics:
Harvey Gabor - Re-imagining Coca-Cola
Project Re: Brief - Harvey Gabor - Re-imagining Coca-Cola, "Hilltop" With the help of Billy Davis and Roger Cook, this line became a song and was recorded by The New Seekers, a popular British singing group. However it was art director Harvey Gabor’s idea to create ‘The First United Chorus of the World’, transforming Backer’s song into a joyous celebration of unity and resulting in one of the mo ...
Tags: Industry: ,,,
Company:
Country:
Year:
Language:
Topics:
Generous Store
Generous Store To reconnect their brand with generosity and inspire people to see the positive effects of being generous Danish chocolate brand Anthon Berg opened the world’s first chocolate store where you couldn’t pay with cash or credit cards, just good deeds. The pop-up store was only open for a day and had people queuing up for one and a half hours to make generous promises towards a friend ...
Carvalho Hosken - The Social Home Tour
Carvalho Hosken - The Social Home Tour Criamos o Social Home 2.0. Os visitantes agendavam a visita ao apartamento decorado, usando seus logins do Facebook. Isso nos dava acesso a álbuns de fotos, páginas curtidas, vídeos compartilhados, bandas preferidas e outras informações de seus perfis. O apartamento, então, era automaticamente personalizado com as memórias afetivas de cada vistitante. (http ...
Tags: Industry: ,
Company:
Agency:
Country:
Prize:
Year:
Language:
Topics: ,
Cow & Gate: Supergroup
Cow & Gate: Supergroup. Creative News Over half of all new mums feel under pressure for their baby to achieve significant developmental milestones early. Cow&Gate believes that growing up should not be rushed, what matters is nurturing little personalities. (http://www.betc.co.uk/)  
Living Memories
Living Memories - Brake - Road Safety Awareness campaign Five New Zealanders are lost on our roads every week. Their families don’t just lose a loved one. They lose a future with them. Using the science of forensic age progression Weta Workshop created five portraits of five road victims, as they would look today. The campaign was launched by PR and unpaid media, capturing the att ...
Tags: Industry:
Company:
Agency: ,
Country:
Year:
Language:
Topics:
Dog-A-Like / PEDIGREE
Dog-A-Like / PEDIGREE An integrated campaign led by the Dog-a-Like app that aimed to re-home as many dogs to good Australian homes as possible. (http://www.whybintbwasydney.com.au/)
Tags: Industry:
Company:
Agency:
Country:
Prize:
Year:
Language:
Topics:
Mini Coca Cola in Mini Kiosk
Mini Coca Cola in Mini Kiosk Coca-Cola worked with advertising firm Ogilvy & Mather Berlin to promote its miniature Coke cans at mini newsstand kiosks with mini vending machines in five German cities. Each promotional kiosk contained a miniature vending machine that dispenses 7.5-ounce mini-Coke cans, as well as a human vendor. (http://www.kioskmarketplace.com/)  
Carlsberg stunts with bikers in cinema
Carlsberg stunts with bikers in cinema To reinforce the new baseline ‘That Calls for a Carlsberg’ Duval Guillaume Modem proposed an original experiment. In Belgian cinemas some innocent couples were confronted with a theatre filled with not-so-friendly gentlemen and only 2 seats left… How will they react? The result of this experiment can be seen in Kinepolis and online via YouTube. (http://www. ...
Intel and Toshiba's "The Beauty Inside"
Intel and Toshiba's "The Beauty Inside" - Case Study A man wakes up as a different person every morning - and one day, he falls in love. It's an intriguing premise, but not quite right for Hollywood where movies need one or two unchanging stars. What it is perfect for, however, is social media where involving as many people as possible is the whole point. (http://showcase.noagencyname.com/) ...
Douwe Egberts - Bye Bye Red Eye
Douwe Egberts - Bye Bye Red Eye Early morning departures are an arduous aspect of airline travel most passengers are familiar with, to which Coffee Company Douwe Egberts have offered respite. Coming up with a device that promises to ease the drudgery of airport lounge waiting rooms, the brand have produced the world’s first yawn detecting vending machine, Bye Bye Red Eye, installed at Johan ...
Tags: Industry: ,
Company:
Country:
Prize:
Year:
Language:
Topics:
DUMB WAYS TO DIE
DUMB WAYS TO DIE - case study Trains travel in a straight line. If you get hit by a train, you’ve probably done something wrong which makes getting hit by a train one of the dumbest ways to die. A mix of offbeat humour, a catchy tune and a collection of amiable animated characters to launch our message as an online music video under the compelling title Dumb Ways to Die. (http://mccann.com.au/)  ...
Tags: Industry: ,
Company:
Agency:
Country:
Prize:
Year:
Language:
Topics:
AUDIO BOUTIQUE - MUSIC BOX
Video Case - AUDIO BOUTIQUE - MUSIC BOX There's a perfect soundtrack for each type of job. Audio Boutique developed a mailing for some of the main Brazilian creative directors: a music Box with a soundtrack completely out of context: a funk song from Rio de Janeiro in honor of the ballerina. At the end of the song the creative directors found out the prank with a customized message in the lyrics ...
Tags: Industry: ,
Company:
Agency:
Country:
Year:
Creative Concept: ,
Type of content:
Language:
Level:
Topics:
NIKE+ FUELBAND - THE INSIDE STORY
NIKE+ FUELBAND - THE INSIDE STORY A simple message: monitor your physical activity — or lack thereof — and you’ll know exactly what to improve upon in order to become a healthier, happier you. The company recently debuted its latest entrant into the personal fitness field, the Nike+ FuelBand. It’s a sleek wristband that uses a tri-axis accelerometer to keep track of the steps you’re taking, ...
True Blood: Revelation
True Blood: Revelation HBO’s True Blood main title is a love letter to the Gothic South. The goal was to make something like none other on television. Avoiding direct vampire references, we sought to translate the show’s larger thematic struggles into seemingly found imagery from the real world. The result is a truly hand-made sequence containing over 65 shots comprised of original d ...
Tags: Industry:
Company:
Agency:
Country:
Year:
Language:
Topics:
Nike Catch The Flash
Nike Catch The Flash A combined street and online game where 50 Nike runners in fully reflective Vapor Flash Jackets were chased with camera flashes on Vienna's dark streets and, thanks to a GPS data trasferring app, online at the same time. (http://www.jvm.com/)
Art Never Seen
Art Never Seen - art auction without art pieces As part of an exhibition and auction, where instead images were shown sets allowing hear descriptions of the works. In Thus, attention was paid to the need to install in museums kits audio for the blind. (http://ddbtribal.pl/)
Tags: Industry: ,
Company:
Agency:
Country:
Year:
Language:
Topics:
Rugbeer
Rugbeer Argentina is the country with most football fans in the world. But in the north, in the Salta province, the New Zealand of Argentina, everybody loves rugby. That´s why Salta beer wanted to make rugby fans live a unique experience. The Rugbeer Machine by Salta Beer. The first ever vending machine that gives rugby players what they want most for doing what they do best. One cold Salta Beer ...