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Totale: 25 risultati.
Tag: Topics:Service Marketing
Philip Kotler
Philip Kotler (born May 27, 1931 in Chicago, Illinois) is an American marketing author, consultant, and professor; currently the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. He is the author of over 55 marketing books, including Principles of Marketing, Kotler on Marketing: How to Create, Win, and Dominate Markets, ...
ATM's That Listen
Recent research undertaken by CommBank found the majority of Australian adults (66 per cent) admit to feeling uncertain about what the future holds, with these feelings particularly pronounced when it comes to matters of a financial nature. As Australia's largest bank, CBA recognise it has a responsibility to partner with Australians to find new ways to move forward. (https://mcsaatchi.com.au ...
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Edo - Ora sai cosa mangi
Edo - Ora sai cosa mangi Seguire una sana alimentazione è giusto, ma spesso non semplice da mettere in pratica. Noi ti aiutiamo a conoscere meglio ciò che mangi, a capire cosa c’è scritto nelle etichette e a scegliere in maniera consapevole. Vogliamo accompagnarti nel mondo dell’alimentazione cercando di chiarire dubbi, sfatare miti e soddisfare curiosità, in maniera semplice e alla portata di t ...
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Visual Dictionary App
Visual Dictionary App An App that turns our everyday surroundings into a powerful learning tool. 
It offers the English name of any object and then syncs with the Cambridge dictionary to provide the user with the respective meaning and pronunciation. 
Now students can snap a picture and improve their vocabulary instantly. (http://grey.com)   Reference:http://www.visual ...
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BAIDU KUAISOU
Cannes Lions - Innovation - BAIDU KUAISOU The Chinese search-engine giant rolled out a so-called set of “smart chopsticks,” known as Kuaisou in Chinese, that it says can detect oils containing unsanitary levels of contamination. (http://blogs.wsj.com)
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Max's favourites:
Lifebuoy Handle on Hygiene
Lifebuoy Handle on Hygiene Lifebuoy, creators of the world’s number 1 selling germ protection soap, launched an impactful shopper activation campaign to highlight the dangers of bacteria found on supermarket shopping trollies. ‘Handle on Hygiene’ is an innovation attached to shopping trolley handles that, when swiped across, applies a thin layer of sanitiser liquid, killing 99.9% of bacteri ...
IBM Smarter Cities
  IBM Smarter Cities In 2013 IBM lauches a campaign called Smarter Cities. The moto for the campaign was to create ads with a purpose. They created benches, walking tracks, shades to help people.  
The Drinkable Book - Water is Life
The Drinkable Book - Water is Life “The Drinkable Book,” the first-ever Manual that teaches safe water tips and serves as a tool to kill deadly waterborne diseases – providing the reader with an opportunity to create clean, drinkable water with each page. “The Drinkable Book” features a brand new type of paper which works like a scientific coffee filter. Each page of the book is coated with si ...
Earthquake Amulet
Earthquake Amulet A device designed to help save lives. An innovation project with the Topos Rescue Brigade in Mexico. (http://circusmarketing.com)
NESCAFÉ Alarm Clock
NESCAFÉ Alarm Clock It’s the wake-up call you’ve been waiting for – a limited edition Nescafé jar with an alarm clock cap which eases you into the day with the delicious smell of coffee. (http://www.nestle.com/)
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Know Your English
British Council Singapore's 'Know Your English' campaign The 'Know your English’ banner tracks the user’s natural web usage behavior of highlighting a peculiar word when reading online. By observing beyond its allocated media space, the banner is able keep up with the user’s reading activities, refresh itself in real-time and reveal the meaning behind the respective word. It also provides audi ...
Samsung Power Sleep
Samsung Power Sleep - Do good while you are sleeping Our smartphones‘ CPUs are powerful. What if we could donate this processing power to research, when we don‘t use it? Power Sleep is an Android app developed for Samsung Austria in cooperation with the University of Vienna. It works like an alarm clock – easy for everyone to understand and to use on smartphones and tablets. By simply set ...
Allianz case study
Allianz case study  Allianz, lead European insurer send us the challenge to revamp the way they were communicating on their services. Having a clear goal in mind: make people talk, share, read and be interested about their product. We came up with an initiative based on an unexpected discovery. When the Google car went around to build up Google Street View it captured&nb ...
The Kan Khajura Station
The Kan Khajura Station Lowe Lintas and Unilever have pioneered a new mobile media channel, made available in certain Indian provinces where power isn't yet available 25/7 making the mobile phone the key means of communication and now entertainment. This campaign, a first in India, is more of a service, delivering 15 minutes a day of free music, comedy and chat to anyone who wants it, interspers ...
Momondo Friend Compass / Casestudy
Momondo Friend Compass / Casestudy We've teamed up with the travel search site Momondo to create the world's first Friend Compass. Friend Compass uses your phone's GPS and Facebook's API to determine where in the world your Facebook friends are relative to your current position. It then finds you the best possible airfares to their destination. On top of winning at Cannes, it recently  ...
Wheelmate app
Case study - Wheelmate app (Cannes Lions, 2014) Finding clean, accessible toilets and parking spaces when on the move can be a real challenge for wheelchair users. WheelMate is designed to change that. (http://www.wheelmate.com/)  
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Scratches on Your Car
Guerrilla Marketing campaign by Novocortex - Scratches on Your Car it's been placed stickers with huge scratches on expensive cars. Stickers could be easily removed, because they were printed on Static Paper. This paper has no glue on it and sticks due to static electricity. (http://novocortex.com/)   
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The Tram Sightseeing App by Västtrafik
The Tram Sightseeing App by Västtrafik People love to complain about public transportation, just like bad weather or taxes. Sometimes there is some truth to the criticism, sometimes it’s unfair. To show that public transportation provider Västtrafik does everything in its power to keep people informed even when things go wrong, they decided to adress a common question when traffic is late.  ...
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UTEC - Potable Water Generator
UTEC - Potable Water Generator The University of Engineering and Technology of Peru (UTEC) required a spectacular idea to announce the opening of course registrations for 2013. Although many young people aspire to go to university, engineering is often not the first choice for students. Inspired by UTEC’s rallying cry, “Ingenuity In Action”, Mayo Draftfcb wanted to highlight the positive impact  ...
Dela case study
Dela case study Eventually we all pass away. But during life we share the most important things with our children. From the day they are born until the day you pass away. That’s why DELA, a funeral insurance company, asked 22 couples to document the birth of their baby. In various intimate documentaries we captured what makes these parents unique and what they hope to pass on to their child. Bec ...