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Totale: 100 risultati.
Tag: Topics:Social Marketing
Equal Equalculator
  Equal Equalculator With the help of Minsdshare Equal made an Mobile app for the health concious people of thailand. Since, they can't compete with the giants competitor they used celebribity endorsedment. Each time they appear on Televisions the no. of download increases. Which helps the comapny to gain a marketshare in the industry of Sweetners.
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Phubbing: A Word is Born
  Phubbing: A Word is Born The word ‘Phubbing’, coined to describe the uniquely 21st century phenomenon of ignoring the person in front of you in favour of your phone, has reached more than 300 million people and sparked global discussion around mobile phone etiquette. The film is the culmination of a journey that began at 4.22pm on 22 May 2012 at the University of Sydney, when a team of  ...
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Alzheimer Nederland - Alzheimer's Event
Alzheimer Nederland - Alzheimer's Event The Dutch Alzheimer’s Foundation wants to mobilize more and younger people in the fight against dementia, people for whom the disease is more remote. To do so we created a Facebook campaign that used friend’s photos to allow people to experience what it’s like to have Alzheimer’s disease. During the campaign, people were tagged in photos of events that nev ...
Missing Kids Stamps
Missing Kids Stamps Raising awareness of missing and exploited children is the ever-present mission of the Missing Children’s Network. However, in a culture in which only a few missing children ever make headlines, raising and maintaining awareness of their plights is a constant challenge. Link to full case: http://www.loweroche.com/our-work/missing-kids/
Tobaccobody.fi case film
Tobaccobody.fi case film Tobacco Body features an interactive guide that compares the physical features of a smoker to those of a nonsmoker. The site offers illustrations that give a visual representation of what long-term smoking can mean for our facial and bodily features. (http://www.medicaldaily.com)  
Nesu
Nesu - Cannes Lions 2014 Case The foundation is dedicated to changing the lives of children with disabilities. But he can not do that without our help, those who still believe in dreams. How would dream of going again. Or to play football. (http://www.moneda-viitor.ro/)  
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Paw Justice - Animal Strike
Paw Justice - Animal Strike This bill proposes amendments to the Animal Welfare Act 1999 to improve the enforceability, clarity, and transparency of the New Zealand animal welfare system. (http://www.parliament.nz)  
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OMO THE FLYING EYE TEST
Unilever OMO THE FLYING EYE TEST OMO brand laundry products Uniliver affiliated with the agency's Vietnam Lowe took out local activities of the Vietnamese people as a tool to help detect eye on children. Through kite Vietnamese families to play together during the holidays. By working with an ophthalmologist design kites that I write letters. And calculate the distance of the kite with the pla ...
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Screen and Dog Saver Pedigree
Screen and Dog Saver Pedigree AlmapBBDO At the office, whenever you're at a meeting or having some coffee — that is, when you're away from the computer — the screen saver will come on. The same thing also takes place very frequently with computers located at shops, cyber cafés and other public venues. We decided to use screensavers as media and turn them into a virtual ...
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Skin Cancer Awareness Campaign
Sol de Janeiro | Tattoo 2014 - Skin Cancer Awareness Campaign A cool way to help prevent skin cancer. A movement lead by tattooers and conscious people. (https://www.youtube.com)
The Autocomplete Truth
The Autocomplete Truth: Kick-starting a modern conversation on gender equality The campaign reveals for the first time the shocking results about women, which initiated people to join a global discussion on gender equality through our campaign hashtag (#womenshould). We then expanded the conversation through an online film, which contrasts the milestones of women over the last century with today ...
Jaagore - Push the Pin
Jaagore - Push the Pin Power of 49, a Jaago Re initiative for women, was launched with an objective to awaken women, who form 49 percent of India’s voter base, inspiring them to cast an informed and independent vote and exercise the power they have to make or break a government in this forthcoming election. The campaign was conceptualised from the insight that women constitute 49 per ...
BGH - My home is an oven
BGH - My home is an oven During summer there are a lot of houses that practically turn into an oven. So BGH decided to grant extra discounts to the houses that get exposed more to the sun than others. They created a sunshine-hour based discount system together with Google maps. The more hours your house is exposed to the sun, the more discount you get on a BGH air conditioner. (http://creative ...
COORDOWN - DEAR FUTURE MOM
COORDOWN - DEAR FUTURE MOM case study Il tema scelto è il diritto alla felicità e al benessere delle persone con sindrome di Down. L'obiettivo è quello di promuovere una cultura della diversità e una vera integrazione nella società, in particolar modo nel mondo della scuola e del lavoro. La campagna prende spunto da un’email che una futura mamma, in attesa di un figlio con sindrome di Dow ...
Geometry Global Kuala Lumpur
Geometry Global Kuala Lumpur, The True Fans Case Video For Lost Animal Souls Shelter, a small NGO on Facebook that depends on public funding, that meant trouble. We had to reinvent our approach towards our Facebook community. We did that by converting our fans into administrators. This meant that we got people more involved in the daily management of the community. They weren't mere observers  ...
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Pantene - LifeCare
Cannes Lions 2014 Winner / Pantene - LifeCare (Grey Argentina) Una iniciativa para motivar a las mujeres a cuidar de sus vidas tanto como cuidar de su cabello. Campaña Gráfica de mascarilla Pantene Hydra-Repair. (http://grey.com/)
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ALVIO - QOL Cannes Lions 2014 Winner
ALVIO - QOL Cannes Lions 2014 Winner Alvio™ was designed to help millions of people with respiratory challenges improve their condition, through mobile games controlled by breathing. (http://alv.io/)
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ANZ GAYTMS - ANZ
ANZ GAYTMS - ANZ Cannes LIons 2014 Winner GAYTMS was a collaboration with Whybin\TBWA Group Melbourne and ANZ, to mark ANZ becoming the principal partner of the Sydney Gay and Lesbian Mardi Gras. The Glue Society redesigned 10 ATMs in Sydney’s CBD into handcrafted artworks bejewelled with colourful rhinestones and textures. Each unique GAYTM was inspired by gay and lesbian iconography to ce ...
ETERNAL SEAT
ETERNAL SEAT- MEDIA CANNES LIONS 2014 With the help of Maruri Grey Ecuador, the Ecuadorian Football Association Safety Committe disabled permanently one seat at the stadium for each fatal victim caused by violence in the last years. In its place we installed a chair resembling a tombstone as an "Eternal Seat". (http://grey.com/)
SWEETIE
TERRE DES HOMMES NETHERLANDS - SWEETIE case study Terre des Hommes Netherlands raises the alarm about a largely unknown, but quickly spreading new form of child exploitation that has got tens of thousands victims involved in the Philippines alone: webcam child sex tourism. In less than two and a half months Terre des Hommes researchers were able to identify over 1,000 adults who were willing to  ...