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Tag: Topics:Social Media Marketing
RGB News
RGB News by Geometry Global Bucharest TV station Antena 1 allowed Observator, its leading prime time news programme, to activate its strongest asset: the TV screen. During a week-long campaign, the red component was removed from the screen’s RGB colours for a three-minute news segment on the topic. A supporting Facebook campaign removed the colour red from the user’s profile picture and direct ...
Run That Town
Run That Town    
Coinoffers- ClickForCoins
Coinoffers- ClickForCoins Coins, was introduced in 2011 and in this period McDonald’s distributed approximately 5 million virtual Coins across all media platforms allowing consumers to collect the virtual currency through an app in exchange for real Coinoffers products at McDonald’s. Link: https://www.ddb.com/blog/conferences/ddb-copenhagen-wins-grand-prix-at-danish-effies/
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Prime Television Call Girls
  Prime Television Call Girls Prime Television wanted a national radio campaign to promote the launch of the new season premiere of the hit TV show, Secret Diary of a Call Girl. However, because this was now the fifth season of the show, we needed to do something very different to capture the audience’s attention.    
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Clouds over Cuba
  Clouds over Cuba To honor the 50th anniversary of the Cuban Missile Crisis, we partnered with Tool of North America to create an interactive multimedia documentary, combining elements of a traditional documentary with an interactive experience. The site, cloudsovercuba.com, lays out the full story of the Crisis in riveting detail through dozens of archival photos, videos, documents and  ...
Burger King Anti Preroll
Burger King Anti Preroll No one hates Youtube ads more than Burger King’s young dude target market. So we didn’t make a Youtube ad. We made 64 of them, all customised to the videos we knew our consumers were watching. We turned a media placement our consumers loathed into the perfect place to have a conversation. Link: http://www.colensobbdo.co.nz/portfolio/anti-pre-roll/
Melbourne Remote Control Tourist
Melbourne Remote Control Tourist Unlike many Australian cities, Melbourne isn’t known for visual landmarks. Rather, it's a collection of hundreds of smaller experiences that require time to discover. We knew that if we could just get people to spend some time there, they'd be sold. So, we created the Melbourne Remote Control Tourist, an interactive web campaign that let potential visitors explor ...
The gap in the market
The gap in the market
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SCREEN AGE LOVE STORY
  SCREEN AGE LOVE STORY Philippine telecommunications giant PLDT is a leader in home broadband services through its myDSL brand. To establish this further, we created a campaign that showed how strong broadband connections help make stronger family connections. We did this by introducing Derek S. Lorenzo, a boy who uploaded a video of himself on YouTube, singing an original song to his c ...
Send your facebook profile to Capetown
  Send your facebook profile to Capetown Cape Town Tourism, briefed us to come up with an online campaign that promotes the unexpected side of Cape Town and increases tourism to all the small communities, never heard of places and unearthed gems that can’t be found on Google, Wikipedia, Trip Advisor and Expedia. By doing the next best thing and sending their Facebook profiles instead. T ...
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AXE: Susan Glenn
  AXE: Susan Glenn Our campaign for Axe taps into a situation every single guy in the world can identify with, and gives it a name – “Susan Glenn.” Luckily for guys everywhere, Axe is here to help. (www.bartleboglehegarty.com)    
The First Email Test Drive
  The First Email Test Drive Audi Spain wanted to communicate its technological capacity in a way that would be understood by all audiences. To achieve this, we decided to create a new version of the most popular vehicle in history: Santa's sleigh. The new Audi ICC was launched into the market -in early December- like any other model of the brand and customers were invited to test it in e ...
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Skoda - Change My Car
Skoda - Change My Car We decided to organise a rather original casting session, an exercise aimed at finding the most clapped-out car in Spain. Why? In order to destroy it and give the owner a Skoda Yeti in its place. In line with the way other casting sessions are run we asked the public to upload creative videos and/or photos of their old cars and tell us why they deserved to win. Once the lev ...
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The North Face 'Red Flags'
The North Face 'Red Flags' SHANGHAI, 23 March 2012 – Outdoor sports gear and apparel company, The North Face®, has again teamed up with Ogilvy & Mather Shanghai to create an exciting new 360 Degree campaign produced in collaboration with O&M Advertising, OgilvyOne and Ogilvy PR. Addressing urban consumers’ increasingly stressful, hectic, and often sedentary lives, The North Face’s “Go Wi ...
Google Presents: Pepsi "Test Drive"
  Google Presents: Pepsi "Test Drive" Riding alongside Gordon and the salesperson is a conspicuously shown container of Pepsi Max … on the grounds that the feature is a business. Transferred to Youtube by Pepsi on Tuesday, the feature racked up more than 7 million perspectives by Thursday, tricking a couple individuals simultaneously    
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Going to like by likes
Going to like by likes AXA bank had new card for young people, Maxi Prepaid. You can't exceed your credit limit and you & your parents can charge your card from a distance. In "Going Like By Likes" they sent a young guy with a mission to complete 7 challenges but he did not have any cash and he was supposed to earn his budget by getting likes on his Facebook timeline, each like gave him $1.  ...
Oreo Daily Twist
Oreo Daily Twist As part of the 100th birthday celebration, this real-time effort captured current events through the lens of an OREO illustrating milestones, news, celebrations and pop-culture conversations for 100 straight days. Link: http://www.fcb.com/our-work/daily-twist
The EVOC Indestructible Billboard
The EVOC Indestructible Billboard Publicis Munich has produced a stunt in the streets of Berlin for outdoor sports brand EVOC to highlight the protective nature of their backpacks. The EVOC backpack absorbs up to 80% of any impact to the back. Passers-by were invited to punch a backpack on an “Indestructible Billboard”. Link to full case: https://publicisworldwide.wordpress.com/2012/ ...
DomiCopter for Domino's Pizza UK
DomiCopter for Domino's Pizza UK  Domino's used drones to deliver pizza in an attempt to re arrange their fans and followers.
Cornetto Love Plane
Cornetto Love Plane LOLA gave Cornetto the idea of launching the first airplane with a banner connected to Twitter. Summer lovers could therefore declare their feelings in front of everyone on the beaches of Spain. All that the young people had to do was tweet a message followed by the hashtag #cornettoskytweets and the results were heart-warming, emotional and funny. Among the many tweets tow ...
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