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Real Fruit Boxes

Real Fruit Boxes: Fruits in the form of the packaging

Consumers tend to doubt that juice boxes are all-natural. So Camp Nectar created juice boxes to brim with real fruit juice. By developing special molds, we were able to grow oranges, limes, passion fruits and guavas in the shape of Camp Nectar juice boxes—right down to the straw. We then exhibited our “real juice boxes” in supermarkets. (http://www.isobar.com/

Tags: Industry: Advertising,Consumer Goods,Food
Company: Camp Nectar
Agency: Isobar
Country: Brazil
Prize: Cannes Lion Prize
Year: 2012
Language: English
Topics: Lateral Marketing