Accedi Registrati

Accedi all'area riservata

Username *
Password *
Ricordami

Crea un account

I campi contrassegnati dall'asterisco (*) sono richiesti.
Nome *
Username *
Password *
Ripeti password *
Email *
Ripeti email *

Cerca Ideabase

Industry
Company
Agency
Country
Prize
Year
Creative Concept
Type of content
Language
Level
Topics
Max's favourites

Garanti - The Last Person on Earth

Garanti - The Last Person on Earth - Case Video

In an attempt to increase the numbers of its customers using online banking, Garanti Bank identified those customers in its database who still hadn't logged on, and targeted them with a personalized video campaign. Clients were sent an email, which when they opened linked to a video of a TV news flash - announcing them as the last person on earth to use online banking. At the same time they received a call on their cellphone, interviewing them live on air about what they thought. (http://creativity-online.com/)

 

Tags: Industry: Advertising,Banking
Company: Garanti Bank
Agency: Rabarba
Country: Turkey
Year: 2011
Language: English
Topics: Direct Marketing