Accedi Registrati

Accedi all'area riservata

Username *
Password *
Ricordami

Crea un account

I campi contrassegnati dall'asterisco (*) sono richiesti.
Nome *
Username *
Password *
Ripeti password *
Email *
Ripeti email *

Cerca Ideabase

Industry
Company
Agency
Country
Prize
Year
Creative Concept
Type of content
Language
Level
Topics
Max's favourites

Volkswagen Erhvervsbiler

Volkswagen Erhvervsbiler

When business is bad for Volkswagen's business customers, the business is bad for Volkswagen. In a stagnant B2B market for small businessesand hard hit by the financial crisis , saw Volkswagen increased competition and an increased tendency to trade down to cheaper brands. To
reverse the trend and defend its position as market leader , it was decided to give small businesses a helping hand - and what better way to do that on , but to try to boost their business?

Link: http://ddbcopenhagen.dk/work/vw/commercial-vehicles/

Tags: Industry: Automotive
Company: Volkswagen
Agency: DDB,DDB Copenhagen
Country: Denmark
Year: 2013
Type of content: Video case study
Language: English
Topics: Brand Marketing