Accedi Registrati

Accedi all'area riservata

Username *
Password *
Ricordami

Crea un account

I campi contrassegnati dall'asterisco (*) sono richiesti.
Nome *
Username *
Password *
Ripeti password *
Email *
Ripeti email *

Cerca Ideabase

Industry
Company
Agency
Country
Prize
Year
Creative Concept
Type of content
Language
Level
Topics
Max's favourites

#colouryoursummer

Coca-Cola created a marketing campaign that teens felt was for them, using channels and content that spoke directly to them:

They changed the colour of Coke's iconic red cans by launching a new range of limited edition multi-coloured cans that teens could collect, play with and share. The cans were also readable codes that unlocked a hidden, colourful world of games, content and prizes via world-first image-recognition technology. (http://content.warc.com)

Tags: Industry: Beverage
Company: Coca Cola
Country: Worldwide
Prize: GRAND PRIX,Warc Prize
Year: 2016
Creative Concept: Change Color,Game,Social Network
Type of content: Video case study
Language: English
Level: Market level - Changing the activity
Topics: Advertising