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Max's favourites

The Launch of PS4

Seven years after its troubled PS3 launch, PlayStation faced the most important console launch in the most critical year of the brand’s history. How would we turn the tide? By flying in the face of the industry trend toward entertainment over gaming and launching a single-minded idea that would speak to the brand’s legacy – and directly to gamers hearts. And so “Greatness Awaits” was born. This new positioning, “Greatness Awaits”, now lives across all PlayStation channels. (http://www.bartleboglehegarty.com)

Tags: Industry: Gaming
Company: Sony
Agency: BBH
Country: United States
Prize: Cannes Lion Prize,DAD Awards
Year: 2014
Creative Concept: Emphasize,Energy
Type of content: Video case study
Language: English
Level: Market level - Changing the activity
Topics: Brand Marketing, Digital Marketing