Accedi Registrati

Accedi all'area riservata

Username *
Password *
Ricordami

Crea un account

I campi contrassegnati dall'asterisco (*) sono richiesti.
Nome *
Username *
Password *
Ripeti password *
Email *
Ripeti email *

Cerca Ideabase

Industry
Company
Agency
Country
Prize
Year
Creative Concept
Type of content
Language
Level
Topics
Max's favourites

Hahn Ultra

This is the story of the launch of Hahn Ultra. An ultra-low alcohol beer that had to simultaneously define a role for itself and the ultra-low alcohol category, amid declining beer sales, craft beer dominance and distribution challenges. (https://www.effies.com)

 

Tags: Industry: Advertising
Company: Hahn
Agency: TBWA
Country: Australia
Prize: Australian Effie
Year: 2017
Creative Concept: Social Network
Type of content: Video case study
Language: English
Level: Marketing mix level - Advertising
Topics: Advertising