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Posts into Letters

Area 23’s “Post Into Letters” initiative, created in partnership with Change the Ref, transforms social media posts into handwritten letters to Congress, in order to make it easier for people to demand action on gun control in a uniquely powerful way. (https://postsintoletters.com)

 

Tags: Industry: No Profit
Company: Change the Ref
Agency: FCB New York
Country: United States
Prize: Cannes Lion Prize
Year: 2018
Creative Concept: Safety,Kids
Type of content: Video case study
Language: English
Level: Market level - Changing the activity
Topics: Social Marketing