Cerca - Company:Jc Decaux - Markethink.guru

Country

Creative Concept

Topics

The Route: When a rescue team opens the “Emergency Route” app and goes out, it immediately sends a message to the digital billboards that are 1 km ahead, asking drivers to leave the left lane free in advance (https://saopaulo.yr.com)

Tags: Industry: No Profit

Company: Jc Decaux

Agency: YR,YR

Country: Brazil

Prize: Cannes Lion Prize

Year: 2018

Creative Concept: Inside a car

Type of content: Video case study

Language: English

Level: Market level - Changing the activity

Topics: Brand Marketing

Afghanistan
Albania
Algeria
Andorra
Angola
Argentina
Armenia
Australia
Austria
Azerbaijan
Bahamas
Bahrain
Bangladesh
Barbados
Belarus
Belgium
Belize
Benin
Bhutan
Bolivia
Bosnia and Herzegovina
Botswana
Brazil
Brunei Darussalam
Bulgaria
Burkina Faso
Burma
Burundi
Cambodia
Cameroon
Canada
Cape Verde
Cayman Islands
Central African Republic
Chad
Chile
China
Colombia
Congo
Congo
Costa Rica
Croatia
Cuba
Cyprus
Czech Republic
Denmark
Djibouti
Dominica
Dominican Republic
Ecuador
Egypt
El Salvador
Equatorial Guinea
Eritrea
Estonia
Ethiopia
Europe
Finland
France
French Guiana
French Polynesia
French Southern Territories
Gabon
Gambia
Gaza Strip
Germany
Ghana
Greece
Greenland
Grenada
Guadeloupe
Guam
Guatemala
Guinea
Guinea-Bissau
Guyana
Haiti
Honduras
Hong Kong
Hungary
Iceland
India
Indonesia
Iran, Islamic Republic of
Iraq
Ireland
Isle of Man
Israel
Italy
Jamaica
Japan
Jersey
Jordan
Kazakhstan
Kenya
Kiribati
Korea, Democratic People's Republic of
Korea, Republic of
Kuwait
Kyrgyzstan
L'Oreal
Lao People's Democratic Republic
Latvia
Lebanon
Lesotho
Liberia
Libyan Arab Jamahiriya
Liechtenstein
Lithuania
Luxembourg
Macao
Macedonia
Madagascar
Malawi
Malaysia
Maldives
Mali
Malta
Marshall Islands
Martinique
Mauritania
Mauritius
Mexico
Micronesia, Federated States of
Moldova, Republic of
Monaco
Mongolia
Montenegro
Montserrat
Morocco
Mozambique
Myanmar
Namibia
Nauru
Nepal
Netflix
Netherlands
Netherlands Antilles
New Caledonia
New Zealand
Nicaragua
Niger
Nigeria
Norfolk Island
Northern Mariana Islands
Norway
Oman
Pakistan
Palau
Panama
Papua New Guinea
Paraguay
Peru
Philippines
Poland
Portugal
Puerto Rico
Qatar
Romania
Russian Federation
Rwanda
Saint Barth
Saint Lucia
Saint Martin
Saint Vincent and the Grenadines
Samoa
San Marino
Saudi Arabia
Senegal
Serbia
Seychelles
Sierra Leone
Singapore
Slovenia
Somalia
South Africa
Spain
Sri Lanka
Sudan
Suriname
Swaziland
Sweden
Switzerland
Syrian Arab Republic
Taiwan
Tajikistan
Tanzania, United Republic of
Thailand
Timor-Leste
Togo
Tonga
Trinidad and Tobago
Tunisia
Turkey
Turkmenistan
Uganda
Ukraine
United Arab Emirates
United Kingdom
United States
Uruguay
Uzbekistan
Vanuatu
Vatican
Venezuela
Viet Nam
Worldwide
Yemen
Zambia
Zimbabwe
Pennsylvania

3D binaural sound
3d Printing
6 thinking Hats
Accelerated Oxidation
Accellorometer
adapt
Add
Alternative
App
Asymmetry
battery
Blogging
Blu Ocean
Brainstorming
Business Management
business strategy
Chalkboard
Change Color
Change Material
Change Size
Changing the Color
City Game
Collaboration
Comparative Advertising
competition
competitor expert
Composite Materials
conflict
Consolidation
Continuity of Useful Action
Convert Harm Into Benefit
Copying
corporate strategist
Counterweight
Crm
cupidity
Cushion in Advance
Customization
Debate
Different Payment
Digital billboard
Digitalizing
Dimension
Direct promotion
Discovery
disruptive innovator
Divide
Do It in Reverse
Documentary
Dynamicity
e-commerce strategies
Elimination
Emotion
Emphasize
Emulation
Energy
Engagement
Equipotentiality
Extract
Extraction
Face recognition
family
Family
Fear
Feedback
Feminism
Flexible Membranes or Thin Films
Free
Friend
Frooti
Fundraising
Game
Gay Friendly
Genius Marketing
GeniusWorks
Gif
Glass
Global Marketing
Globalization of Markets
google Adwords
Gps
Graphic computer
Homogeneity
Hope
Ice Cream
Idea Virus
Image recognition
Imagination
Inclusion
InCulture Marketing
Inert Environment
Innovator's Dilemma
Inside a car
interaction
Invisible
Invitation
Involvement
Kids
kiss
Knife
Lateral Thinking
Led
Live stream
Live Video
Local Quality
Magic
Marketing Metaphoria
Marketing Myopia
Matrioska
Mechanical Vibration
Mediator
Memorial
Memory
Mentoring
Microorganism
Mom
Mosaic
Multilevel
Museum
Music
Nesting
Partial or Excessive Action
Passion
Pay for placement
Payment
Perceptual illusions
Periodic Action
Personalisation
Phase Transition
Phubbing
Pneumatic or Hydraulic Constructions
Porous Material
Positioning
Prank
Prior Action
Prior Counteraction
Proximity sensor
Purple Cow
Qr code
Quiz
Quotidianity
Real time
Reality
Recruting
Recycle
Red Ocean
Reflective Particles
Rejecting and Regenerating Parts
Religion
Remote control
Replacement of Mechanical System
Retail
Reverse
RFID technology
Rice
Rise
Risk
Roulette
Rushing Through
Safety
Sail the sea
sales theory
Satellite transmission
Scandal
School
Seat special
Segmentation
Self-service
Sharing
Social Network
Sonar technology
Spheroidality
Start up
Stereotype
Story Telling
Strategy and Competitiveness
Substitute
Support
Surpetition
Surprise
Syncro
Talent Show
Technology
Tecnologia virtuale
Testimonial
Thermal Expansion
Time-saving
To play
Tradition
Transformation of Properties
Transition Into a New Dimension
Traveller
Tribe
Triz
Try Out
Twitter
Underground
Universality
Useful purpose
UV rays exposition
Velcro
Virtual reality
Why Alternative
Why Because
Why Cut
wind
X Factor (fattore X)
Customer Service

Advertising
Brand Marketing
CRM
Digital Marketing
Direct Marketing
Emotional Marketing
Event Marketing
Facebook Marketing
Fundraising
Global Marketing
Green Marketing
Guerrilla Marketing
Lateral Marketing
Marketing innovation
Marketing Research
Neuromarketing
Political Marketing
Positioning
Promotion
Retail Marketing
Sales Marketing
Segmentation
Service Marketing
Social Marketing
Social Media Marketing
Street Marketing
Viral Marketing
Creativity
Entrepreneurship
Employer Branding
Business Model

Accedi all'area riservata

Crea un account